Experience Après-Ski Luxury With Johnnie Walker Blue Label Ice Chalet


When it comes to scotch whisky, Johnnie Walker reigns supreme as the world’s No. 1 brand, synonymous with quality and craftsmanship. This winter, the brand elevates its offerings by venturing into the luxurious world of après-ski with the launch of the Johnnie Walker Blue Label Ice Chalet, a limited-edition blend crafted in collaboration with the French ski-wear and lifestyle brand Perfect Moment.

The Collaboration: Where Whisky Meets Winter Elegance

Johnnie Walker’s partnership with Perfect Moment embodies the fusion of fine whisky and alpine sophistication. Each bottle of Blue Label Ice Chalet is packaged in a reversible cross-body bag by Perfect Moment, featuring its bold star logo and signature houndstooth pattern. This stylish accessory seamlessly transitions from the slopes to city streets.

The blend itself, crafted by master blender Emma Walker, is a rare treasure. Sourced from some of Scotland’s most northern and high-altitude distilleries, including Dalwhinnie, Clynelish and Brora, this whisky boasts notes as rare as the casks it’s drawn from, including cacao, rose petal, hazelnut and citrus. With only one in 10,000 casks meeting the criteria for Blue Label, this special release is a testament to Johnnie Walker’s dedication to excellence.

Perfect Moment’s influence extends beyond the bottle, with a capsule ski-wear collection inspired by Blue Label Ice Chalet. This collection offers elegant and coordinated designs for both men and women.

The Ice Chalet Pop-Up

To celebrate this unique collaboration, Johnnie Walker is hosting an exclusive pop-up on the third floor of Holt Renfrew Bloor Street in Toronto’s Yorkville. Running now until Dec. 23, the Ice Chalet pop-up is an unforgettable experience in which visitors can enjoy complimentary tastings of the rare Blue Label Ice Chalet blend from 5 to 7 p.m. on Fridays and 1 to 3 p.m. on Saturdays. They can also purchase their bottle on-site and personalize it with 14-karat-gold letter charms and blue pom-poms.

The event kicked off on the evening of Dec. 10 with an exclusive media preview, where a selection of Toronto’s most influential creatives were invited for a sneak peek of the specialty blend and this immersive experience.

“Johnnie Walker is more than just whisky, it’s a legacy, and over two centuries of craftsmanship, tradition and innovation,” said Dante Raphael Concepcion Jr., the national reserve brand spirits consultant at Diageo, during the media event. “We’re excited to launch this special edition of our Blue Label. Ice Chalet truly embodies the indulgence of lifestyle and luxury. It’s about savouring life’s moments, whether you’re at the top of a ski mountain or right here in downtown Toronto.”

Holts Café is also rolling out a special menu inspired by the smooth, rich flavours of Johnnie Walker. You can look forward to dishes like roasted sea scallops in a luxurious koji butter sauce and a savoury halibut goujon, among others. To pair, the café is offering amazing Johnnie Walker cocktails such as the Penicillin, a refreshing mix of Johnnie Walker Black Label, fresh lemon juice and honey-ginger cordial, and the Dark Toffee Boulevardier, a rich blend of Johnnie Walker Black Label, Cocchi Vermouth di Torino, Amaro Montenegro and vanilla-fig bitters.

With its stylish ambiance blending the best of luxury fashion and fine whisky, the Ice Chalet pop-up perfectly encapsulates the heart of après-ski.

Shop the Collaboration

For those looking to elevate their winter gatherings or gift-giving, Johnnie Walker Blue Label Ice Chalet is a must-have. It’s more than just a whisky; it’s an experience—a celebration of the blue hour when a day on the slopes transitions into an evening of fun and indulgence. By combining the artistry of scotch whisky with the effortless elegance of après-ski culture, this collaboration with Perfect Moment redefines luxury.

Whether you’re savouring the rare blend, flaunting the bespoke bag or exploring the stylish pop-up, Johnnie Walker Blue Label Ice Chalet invites you to elevate your winter moments.

Don’t miss the chance to be part of this exclusive launch. Visit the Ice Chalet pop-up at Holt Renfrew Bloor Street from now until Dec. 23 and shop the collaboration at the LCBO. Discover the perfect blend of tradition, craftsmanship and contemporary elegance with Johnnie Walker Blue Label Ice Chalet.

Photo credit: Draupnir Media