A Social Season of Elevated Fashion and Exquisite Martini Cocktails with GREY GOOSE Vodka

Three experiences; one exceptional vodka brand. Here’s an up-close and personal look at the summer of GREY GOOSE Vodka.

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GREY GOOSE® Vodka

This summer, GREY GOOSE Vodka, renowned for its premium quality and French heritage, added a touch of sophistication to some of Canada’s most exciting events.

From the thrilling world of tennis to the glamorous red carpets of the Toronto International Film Festival (TIFF), GREY GOOSE’s presence was felt everywhere. At the top of the summer season, GREY GOOSE Vodka noticed the shift towards tenniscore chic and saw this trend as an authentic extension of the brand’s connection to fashion and sport. The brand jumped on the chance to host events with a tenniscore chic twist—including tennis rackets to hold your favourite GREY GOOSE Vodka martini cocktails! With TIFF on the horizon, GREY GOOSE Vodka was a natural fit, as the brand brought glamour to Torontonians with Sip & Shop events to encourage more cocktail attire and exclusive sensory experiences to bring the film festival festivities up a notch. More than just a drink, GREY GOOSE Vodka became a part of the scene, adding a touch of luxury and sophistication wherever it went.

Perfecting tenniscore with GREY GOOSE Vodka

As its opening serve at the hottest tennis tournaments of the season, the premium vodka brand stylishly collaborated with Montreal-based jewelry designer, Frédérick Robichaud, of Five Jwlry. The two brands collaboratively released a limited-edition tennis-inspired necklace and bracelet set, featuring martini cocktail, tennis racket and ball charms alongside the iconic GREY GOOSE goose.

Further elevating the experience, GREY GOOSE hosted an exclusive pop-up event named LE ‘TINI BAR from Aug. 8 to 10, bringing together both tennis enthusiasts and cocktail lovers. More than just a place to enjoy cocktails, LE ‘TINI BAR was an immersive experience that transported guests into the heart of GREY GOOSE’s French heritage through three mini bars, each inspired by the natural elements of the vodka:

Water Bar: Reflecting the pristine spring water that defines GREY GOOSE Vodka’s smooth taste, naturally filtered by limestone rocks in the Cognac region.

Wheat Bar: Representing the high-quality, single-origin, GMO-free winter wheat from Picardy, the breadbasket of France, used in every bottle.

Sky Bar: Symbolizing the boundless and stunning French sky, where the iconic grey goose takes flight.

Through interactive demonstrations and personalized guidance, attendees gained valuable insights into the art of cocktail making. The vodka brand also took tenniscore to a whole other level by serving its custom mini martini-cocktail tennis-racket flights. Martini cocktails such as the Classic Dry, Espresso and French were served.

Tennis glam with GREY GOOSE and Eugenie Bouchard at the US Open

In celebration of THE hottest tennis tournament, the vodka brand collaborated with French-Canadian tennis star Eugenie Bouchard, known for her influence both on and off the court. Embracing the tenniscore trend, the brand partnered with a stylist to curate Bouchard’s ensemble, which was completed with custom accessories, including their tennis-inspired bracelet and necklace set designed with Five Jwlry. These pieces seamlessly blended elegance with the sport’s aesthetic, symbolizing the grace and precision of tennis.

As any seasoned tennis fan knows, no US Open is complete without the iconic Honey Deuce™. This twist on a raspberry lemonade, with a garnish of honeydew melon balls, is the official drink of the tournament and a playful nod to the game.

Bouchard embodied the spirit of the US Open both in her stylish attire and in her choice of cocktail with the Honey Deuce™. Together, GREY GOOSE Vodka and Genie Bouchard celebrated the spirit of the tennis season with elegance, taste and sophistication.

Setting the stage for style at TIFF

As an official partner of TIFF, GREY GOOSE Vodka brought back the glamour of cocktail-hour attire. For two weekends, the vodka brand hosted exclusive Sip & Shop events at Toronto’s top fashion retailers, The Fitzroy and Gotstyle, featuring signature martini cocktails including the Classic, Espresso and French. Together, they curated unique collections inspired by the natural elements of GREY GOOSE—water, wheat and sky. Guests were invited to browse these collections, find their perfect cocktail-hour looks and embrace sophistication, all while enjoying complimentary martini cocktails. To encourage consumers across the city to get back to red carpet glamour, GREY GOOSE Vodka also offered a 20 per cent discount with either fashion retailer.

Elevating the TIFF experience: LE ‘TINI BAR

To make the TIFF experience even more memorable, GREY GOOSE brought LE ‘TINI BAR to Toronto from Sept. 5 to 7. At this one-of-a-kind sensory event, guests came dressed in their cocktail-hour finest from The Fitzroy or Gotstyle and embarked on a journey through the elements of GREY GOOSE Vodka.

Each mini bar featured a handcrafted petit martini cocktail paired with a canapé, ensuring a delightful tasting experience. The event culminated in the GREY GOOSE Vodka Martini Cocktail Lounge, where guests purchased additional cocktails, including a flight of all three petits martinis served on a stunning silver-goose martini display, perfect for a memorable photo.

For a touch of celebrity flair, guests were treated like stars as they walked the blue carpet, with photographers snapping pics as they entered the event.

A season of style and sophistication

This summer, GREY GOOSE Vodka proved to be the perfect accessory for a season of stylish events. From the excitement of the tennis courts to the glamour of TIFF, the brand championed a return to elegant attire and elevated experiences with its unrivalled martini cocktails. Showcasing its French heritage and its dedication to quality ingredients, GREY GOOSE is the super-premium vodka of choice for those celebrating life’s best moments in style.

Click here to learn more about GREY GOOSE Vodka.