Watch this 3-Minute Hollywood-Worthy Movie Made by Burberry

Burberry is celebrating its 160th anniversary this year, and rather than piling the candles on a cake, the brand decided to release a mini biopic about the founder: The Tale of Thomas Burberry. And they seemed to have spared no expense to produce it. Burberry CEO Christopher Bailey called on director Asif Kapadia, who has directed Academy Award-winning documentary Amy, to helm the project. The starry cast—Sienna Miller, Lily James, Domhnall Gleeson (who plays Thomas) and Dominic West—make for beautifully cinematic storytelling. Though there are biographical elements, there is an element of fiction. Watch the film, then see how Burberry contrasts their history with the mini-film. The general media consensus is that critics (and audiences) wish this were a trailer for a film to come—there’s passion, love, beauty, history and lots of drama. If that isn’t Oscar bait, then what is? But we’re thinking Burberry doesn’t care about the awards; they’ve already got us watching.