Quotable: Sofia Coppola on her collaboration with Marni for H&M

News of Sofia Coppola being brought on board to direct the Marni for H&M films and commercials has had us in “how can this possibly get any better?” daze today. (But really, how?) Coppola talked to WWD about how she feels about the fast-fashion brand she’s working with:

“I think it’s great how they make fashion accessible and I wanted to show the fantasy fashion can bring. Consuelo [Castiglioni] seems really sincere and cares about what she does and I appreciated that.”