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Inside Prada's The Great Gatsby party: Carey Mulligan, Katy Perry, Alexa Chung and more
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Inside Prada’s The Great Gatsby party: Carey Mulligan, Katy Perry, Alexa Chung and more

By Renée Tse
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Only a few weeks ago, Tiffany & Co. threw a big New York bash for the exquisite costume jewellery it featured in The Great Gatsby. It was only a matter of time before Prada followed suit, celebrating its own affiliation with the film and the fabulous Gatsby costumes Miuccia Prada designed in collaboration with the film’s costume designer, Catherine Martin.

Last night, Prada’s New York flagship (that’s the Prada New York Epicenter to you!) fêted this connection with the star-studded opening of an exhibition of the costumes. On display for only a couple of weeks, the exhibition  showcases mannequins dressed in character’s costumes, dresses, hats, shoes, and jewellery side by side with sketches, production stills, and never before seen backstage footage. If that’s not enough of a reason to visit, also displayed is a 200 foot mural depicting a montage drawn from the spectacular scenes hosted by Jay Gastby (aka. Leonardo Dicaprio) at his Long Island mansion to really help the visitors capture the roaring ‘20s experience.

The guest list was impressive, as to be expected, with the partial cast of The Great Gatsby, Carey Mulligan, Tobey Maguire, and Isla Fisher wearing Prada alongside singers Florence Welch, Katy Perry, and Jessie Ware who also wore designs by the label.

The exhibit will be on display at the PRADA New York Epicenter from May 1 – 12, 2013 before it travels and appears at the Prada Tokyo Epicenter store from June 14 – 30 and the IFC Mall in Shanghai mid-July.

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