black tuesday canada
image courtesy uniqlo

14 Brands You Can Feel Good About Buying From on Giving Tuesday

Shop for everyone on your holiday list AND donate to charity—it's a win-win.

2020 has been a tough year for businesses big and small, but particularly for nonprofits who rely on donations to get their life-changing work done. Help them get the funds they desperately need by doing your holiday shopping on Giving Tuesday (December 1) when brands of all stripes promise to donate proceeds of their sales to various philanthropic organizations and charitable causes across Canada and the United States.

Starting today, December 1, Uniqlo Canada is launching a two-week promotion that will give a free eco-friendly bag to customers who donate gently used clothing to new RE.UNIQLO bins in all Uniqlo Canada locations. These bins will collect pre-worn items from customers to be redistributed to support local shelters across Canada or recycled as part of new products. For the first time, as part of its RE.UNIQLO initiative, Uniqlo Canada will now collect down jackets, parkas and vests to be recycled into new Uniqlo down clothing in an effort to keep clothing from entering landfills.

This Giving Tuesday, Theory is continuing its partnership with Girl Up, a United Nations Foundation initiative focused on gender equality and the empowerment of adolescent girls. The brand has designed a limited-edition unisex Theory x Girl Up t-shirt to be sold online and at select Theory stores. For each t-shirt purchase, the brand will donate a percentage of proceeds to Girl Up in continued support of its mission to advance girls’ skills, rights, and opportunities to be leaders.

This Tuesday, Goodee will be donating 10% of all sales from that day to four charities at the forefront of social and environmental justice in the US and Canada: Sunrise Movement, The Ron Finley Project, Harlem Grown and Earth Guardians. In addition, they will be donating 1% of all their 2019 proceeds to the charities, which were also selected for their focus on BIPOC communities.

The audio company is donating 10% of its Giving Tuesday profits (up to $230K CAD) through to participating nonprofits around the world such as SMASH Seattle, Music Heals Us, Jazz Foundation of America, and Guitars for Vets. Sonos will also be dedicating 100% of its ad space on Sonos Radio to nonprofit organizations to give them a platform to raise awareness for their causes on Giving Tuesday, and has pledged to continue the initiative by dedicating 5% of its ad space to nonprofits that align with Sonos’ social impact mission moving forward.

On Tuesday, December 1, Vancouver-based essential oil company Vitruvi is launching a Home Sweater, designed by artist Deun Ivory, founder of the body: a home for love. 100% of sales of this limited-edition sweater will go to this nonprofit organization, which helps Black women heal from sexual trauma.

giving tuesday canada
photo by Santiago de Hoyos/ vitruvi

Chatters Hair Salon
This Giving Tuesday, Chatters Hair Salon—whose online store carries hair tools, products and accessories as well as items for face and body—will be donating 10% of all online sales to Ronald McDonald House Charities Canada, up to a maximum of $25K CAD.

In an effort to minimize environmental impact and keep clothing out of landfills, athletic apparel brand Arc’teryx is offering gift cards to customers who trade-in their used gear for new items during the month of November. On Giving Tuesday, the company will donate $10 for every item traded-in to Protect our Winters, a climate-focused non-profit.

John Hardy
Jewellery brand John Hardy, whose pieces for men and women are handcrafted by artisans in Bali, will be donating 20% of its sales on Giving Tuesday to The Conscious Kid, a nonprofit group dedicated to education, research and policy organization focused on equity and promoting healthy racial identity development in youth.

Calgary-based womenswear brand SophieGrace will be donating 10% of all sales on Giving Tuesday to women’s shelters across Canada.

Not limited to Giving Tuesday alone, Therabody has partnered with Project (RED) this year offering limited-edition red versions of their PRO, Elite, and mini Theragun. A portion of the proceeds will go directly to the (RED) Global Fund, which helps provide access to lifesaving HIV/AIDS programs in sub-Saharan Africa.

giving tuesday canada
image courtesy therabody

Smash + Tess
On December 1, Vancouver clothing brand Smash + Tess (along with other sponsors like Indigo and AG Hair) is donating gift boxes containing mother-and-baby essentials to moms whose babies are in the Neonatal Intensive Care Unit (NICU) at BC Women’s Hospital. The following week, on December 7, Smash + Tess is hosting a virtual fundraiser via Instagram Live benefitting the BC Women’s Health Foundation and their Her Mind, Her Health initiative, which funds research, treatments and technology that help new mothers experiencing reproductive mental health concerns. People tuning in to the IG Live can donate to the initiative for a chance to win one of 10 gift boxes for themselves. Smash + Tess will also host a 24-hour fundraising sale on select products, starting at 3pm PST on December 7. For every purchase, 20 per cent will be donated to Her Mind, Her Health.

This Giving Tuesday, Nordstrom Canada is making it easy for customers to give back, with a series of offers that benefit their charitable partners Operation Warm, which provides brand-new winter coats to children in need across North America, and Big Brothers Big Sisters, which provides mentoring to youth in communities across Canada. Their initiatives include Virtual Santa Chats, a private 15-minute Zoom call with Santa for $20, with 100% of the proceeds going to their charitable partners, a gift card initiative that directs 1% of all gift card sales to nonprofits across Canada and the US, and the donation of a portion of the proceeds from sales of their BLISS plush throw to Operation Warm.

As a way to support local female entrepreneurs across Canada, Toronto-based gifting company Foodiepages is launching a Gratitude Gift Box on Giving Tuesday. The limited-edition box showcases 10 women-owned small businesses and includes Canadian-made wellness products for restoring inner balance and adapting to stress. 15% of Gratitude Gift Box sales that day will go to Nellie’s Administration, a shelter and advocacy platform for women and children.

Starting December 1 and running through to the end of the year, LA-based sustainable fashion brand Reformation will be matching all mask purchases on their site with a donation to three charities: Black Women in Motion in Toronto, LA Mission in Los Angeles, and GROW in London. Customers will also have the option to skip the mask purchase for themselves and make a donation of five masks directly to the organizations.

More Celebrity