Dispatch from Moscow: It girls swathed in cashmere at MaxMara’s 60th anniversary exhibit opening
Moscow may enjoy white nights during its short but sweet summer, but as the cooler weather creeps in and the precious daylight dwindles, the Moscow girls are still lighting up the night. Winter white and cool camel were favourite looks earlier this week as the city’s best dressed came out to celebrate Coats! an exhibit marking MaxMara’s 60th anniversary.
Members of Italy’s Maramotti family warmly welcomed guests including two of Tommy Ton’s most snapped It girls, Miroslava Duma and Vika Gazinskaya, into the marble-halled State Historical Museum, then led them upstairs beyond a ghostly display of coats suspended in mid-air.
The show, curated by Adelheid Rasche of The National Museum of Berlin and designed by Milan’s Migliore + Servetto Architects, was both educational and fun with a wall of MaxMara ads providing a lesson in 20th century photography and an interactive station where touching a button or sleeve would launch a video showing how that part of the coat was made.
By the end of the tour, anyone who wasn’t already swathed in MaxMara cashmere certainly wished they were, as they stepped back out into the crisp October night.
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Moscow may enjoy white nights during its short but sweet summer, but as the cooler weather creeps in and the precious daylight dwindles, the Moscow girls are still lighting up the night. Winter white and cool camel were favourite looks earlier this week as the city’s best dressed came out to celebrate Coats! an exhibit marking MaxMara’s 60th anniversary.
Members of Italy’s Maramotti family warmly welcomed guests including two of Tommy Ton’s most snapped It girls, Miroslava Duma and Vika Gazinskaya, into the marble-halled State Historical Museum, then led them upstairs beyond a ghostly display of coats suspended in mid-air.
The show, curated by Adelheid Rasche of The National Museum of Berlin and designed by Milan’s Migliore + Servetto Architects, was both educational and fun with a wall of MaxMara ads providing a lesson in 20th century photography and an interactive station where touching a button or sleeve would launch a video showing how that part of the coat was made.
By the end of the tour, anyone who wasn’t already swathed in MaxMara cashmere certainly wished they were, as they stepped back out into the crisp October night.
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