Cats just keep getting trendier. Introducing the first “catvertising” agency

Meow! From United Bamboo’s conceptual calendar to Miu Miu and Victoria Beckham’s must-have kitty prints, cats are a trend that continue to infiltrate the fashion industry. So when Toronto-based advertising agency John St. released their “catvertising” video this week, we were on board—assuming, of course, that this means more fashion and feline collaborations are in the works.

Torontoist stopped by the John St. offices and has the full scoop on the video’s creation, as well as where, exactly, all those cats came from. Read on »