Photography by Ryan Emberley

25 Photos From Inside Boobyball’s Wild West Bash

Last Friday night, Toronto travelled to the Wild West to giddy up for a good cause. Cowgirls and cowboys came together at Rebel Entertainment Complex for the 17th annual Boobyball, where they hung-out with a life-size horse, hopped in a pink ball pit, and wrangled awareness for women’s breast health.

When guests got tired of doing the two-step, they stopped by sponsor activations where they could grab a drink, purchase an H&M Rethink T-shirt or strike a pose at FASHION’s photo booth. A major thank you to everyone who stopped by! ?


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#boobyball w Bou @boucher

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Since the inaugural Boobyball in 2002, the bash has raised over $4.6 million for Rethink Breast Cancer, Canada’s young women’s breast cancer movement. If you missed the chance to dust off your cowboy boots in Toronto, you might still have an opportunity to contribute to the cause: additional Boobyball events will be hosted nationwide in Calgary (October 20), Vancouver (October 20) and Ottawa (October 26). We promise you’ll have a wild time.

Check out some of our favourite photos from inside the party: