Inside the swanky Annabelle Cosmetics launch party for Shenae Grimes

Annabelle Cosmetics Shenae Grimes Party
Photography by George Pimentel
Annabelle Cosmetics Shenae Grimes Party
Photography by George Pimentel

See the photos from the Annabelle and Shenae Grimes party »

Last night, Annabelle Cosmetics threw an interactive launch party for its latest collection with new brand ambassador, Shenae Grimes-Beech at the ever-so-glam Arcadian Loft. The Canadian actress, who’s known for her roles on 90210 and Degrassi: The Next Generation, was all smiles when she formally welcomed everyone to the event. “For me, the brand feels nostalgic in a way—I’ve grown up with it, and still buy it today. I’m super proud to be affiliated with a big piece of home,” says the actress. Dressed in a leather biker jacket, a spring-appropriate floral dress and leather platform heels, Grimes happily talked to fans with husband, Josh Beech, who took to the turntables at the end of the night, closely by her side.

The venue could not be a more perfect setting for the hip, young crowd that not only included beauty bloggers (and Beauty Panel members!), but Grimes’s friends and family as well. With the party being an interactive one, guests mingled around, jumping from one fun station to the next including an Annabelle makeup wall, stocked with the latest eyeliners, mascaras and the brand’s new TwistUp retractable eyeshadows, was all up for grabs for the beauty enthusiasts. While the photo booth station (feather boas, oversized glasses and speech bubbles included) was a popular stop for fashionable attendees to work their best pout and poses, the coolest station would have to be the mix-your-own lipgloss bar. Taking home the ultimate beauty souvenir, guests lined up for the much-coveted personalized Annabelle Big Show Lip Shine signed by Shenae where lipgloss experts in lab coats mixed different colour combinations right in front of our eyes. It was no doubt a beauty junkie’s dream come true.