London Calling: Links of London Celebrates 25 Years

Photography By: Joshua Zuckerman Website:

Last Wednesday, a fun and social crowd arrived  at the Holt Renfrew Café to celebrate iconic British jewelry brand Links of London’s 25th Anniversary.

The café was transformed into a chic London-inspired setting, with British Guards at the entrance ready to greet guests with a signature ‘London Calling’ beverage. Attendees were invited to try on several stunning pieces from the Links of London 25th Anniversary collection entitled “The Timeless Collection.”

The 25th anniversary of Links of London was the perfect excuse to celebrate their most-beloved collections. Created with innovative design and quality craftsmanship, guests were mesmerized as they were encouraged to try on the sparkly classics inspired by London’s archetypal landmark Big Ben. Highlights included the Timeless collection’s Art Deco-inspired statement necklace adorned with white and black diamonds and tsavorite stones. Fans of the iconic Sweetie bracelet can spice up their look with the three-piece limited edition Sweetie Royal Jewels collection, featuring mixed metals and diamonds- a charming way to add next level luxe to lobes and wrists.

Over the course of the night, the crowd enjoyed British-themed appetizers, listened while the DJ spun tracks from British pop bands and posed for pictures in a life-sized signature red telephone booth in order to capture a souvenir from their evening trip to London.  The event drew in the likes of FASHION Magazine’s Editor-In-Chief Bernadette Morra, Sunny Fong of VAWK , Designer Som Kong, Jessica Facchin of Links of London, St. Joseph Media, Senior VP Lilia Lozinski, Men’s FASHION Editor-In-Chief David Livingstone and many more partygoers all eager to play dress up with beautiful jewelry, courtesy of Links of London.