Kylie Cosmetics is Launching the Largest Range of Concealers—Maybe Ever?
*And* a whole lotta bullet lipsticks
Pardon my language but 2017 was, for the most part, an unparalleled shitstorm. But there was one singular, distant glimmer of hope: the increasing diversity in the beauty industry. Between Fenty Beauty, Allure’s Halima Aden cover (aka the first major American magazine to feature a model wearing a hijab), and the new era of CoverGirl (to name only a few), a long-overdue shift has started to take place. (There’s obviously still a billion miles to go.)
Joining that list and sneaking in at the very end of the year, is, surprisingly, Kylie Cosmetics.
Just yesterday, Jenner announced that her wildly successful makeup line would be delving into face products for the first time (if we don’t count highlighters and blushes). And she’s jumping right in with a whopping 30 shades of concealer. Thirty.
For reference, Fashionista compiled the number of shades available from some of the more inclusive beauty brands on market. “MAC’s Studio Finish concealer is available in 23 shades, Urban Decay’s Naked Skin concealer offers 16 options, Kat Von D’s Lock-It Concealer Crème comes in 21, ColourPop’s No Filter Concealer comes in just 12, Nars’ Radiant Creamy Concealer comes in 16, Tarte’s much-beloved Shape Tape comes in only 14 different shades. Some companies, like Clinique, are doing a bit better — the brand’s Beyond Perfecting Foundation + Concealer comes in 27 shade options — but that type of shade inclusivity clearly remains quite rare.”
Jenner seems keen on showcasing the impressive shade range (and rightfully so), because the Kylie Cosmetics account has posted about the new concealer line an astounding 21 times (!) on Instagram—since yesterday.
What makes shade ranges from brands like Fenty Beauty (which btw, features 20 Match Stix that can be used to contour) and now Kylie Cosmetics, as large as they are, is that they take undertones into consideration, rather than just providing shades from light to dark.
As you can see, there are Kylie shades available for pink, yellow and olive undertones.
And there’s more! The brand also announced that as part of its chicer, sleeker looking “Silver Series,” it will be launching 20 bullet lipsticks. AKA not liquid lipsticks. AKA not drying (hopefully). AKA the opposite of what made Kylie Cosmetics famous!
Both the lipsticks and the concealers will be launching on December 13th on, where else, kyliecosmetics.com.
The final launch in Kylie Cosmetics’ Silver Series? Makeup brushes!
And not just any makeup brushes. $360 makeup brushes. That’s all we’ll say.