Xochitl Gomez Stars in CeraVe’s Cleanser Campaign + More Beauty News
Plus, Revlon drops a new beauty blender that’ll change the way you do your makeup.
CeraVe taps Xochitl Gomez for their new campaign
For their latest soap opera-inspired “Cleanse Like a Derm” campaign, CeraVe is bringing all the drama. Aiming to educate their customers about proper cleansing habits, the brand has cast Xochitl Gomez as their leading lady in this nostalgic short film directed by Milana Vayntrub. The 18-year-old Doctor Strange in the Multiverse of Madness actress stars alongside board-certified dermatologist and influencer Dr. Dustin Portela to help debunk common cleansing misconceptions with one main message: “Soap operas are dramatic, cleansing doesn’t have to be.”
“As a kid growing up, I always watched telenovelas — especially because my nannies watched them. So when I got the concept for this campaign, I was immediately like, ‘I really want to do this,’" Gomez tells FASHION. “I got to put a lot of creative energy into it and it was fun leaning into the drama of bad skin and bad cleansing habits because it truly is a serious matter.” Developed by dermatologists and formulated with three essential ceramides to help restore the skin barrier, it’s CeraVe’s Hydrating Facial Cleanser that steals the show — and it’s also Gomez’s favourite.
“This one’s my favourite because I love to exfoliate,” says Gomez. “You know when you feel dryness after exfoliating? This cleanser does not make your skin feel dry, and that was really important to me.” The key to avoiding that tight, dry feeling? The cleanser’s hyaluronic acid ingredient — which purifies and replenishes the skin without stripping it down.
As an actress who spends hours on set wearing layers upon layers of makeup, Gomez understands the importance of maintaining a good skincare routine. In addition to regular facials and exfoliation, she keeps her skin clean and clear by communicating with her makeup artists. “One thing I love to do, especially for long runs like a movie or TV show, is make sure I have a talk with whichever artist is going to be applying my makeup beforehand so that we know what actually works with my skin,” she explains. “And also that I take my makeup off as soon as possible,” she adds.
No questionable skincare practices here! Gomez knows how to cleanse like a derm.
Clinique launches a retinoid balm
Coming in hot from Clinique’s new Smart Clinical Repair range, the Smart Clinical Repair AM/PM Retinoid Balm will appeal to anyone looking to minimize signs of aging.
Formulated with hyaluronic acid and one per cent advanced retinoid for clinical-level efficacy, this treatment speeds up the skin’s natural cell renewal, targeting dry lines and wrinkles to reduce their appearance over time. Safe for all skin types and gentle enough for use twice a day, swipe this balm over stubborn lines all over the face from crow’s feet to the “11s” between your brows.
Sulwhasoo unveils a new berry-infused skincare innovation
Sulwhasoo is shaking up the skincare space with the release of an innovative new formula known as the Ginseng Berry Elixir. Packed with a 50x concentrated extract obtained by processing Ginseng berries at high temperatures, this revolutionary formula repairs skin cells and strengthens the skin’s structure for a more youthful-looking complexion that’s full of vitality.
Reap the benefits of this groundbreaking elixir by adding the brand’s age-defying The Ultimate S Enriched Water and The Ultimate S Enriched Emulsion duo to your routine.
Revlon drops a game-changing beauty blender
How do you blend your makeup? With a sponge? A brush? Your hands? Revlon’s new Dual Ended Jelly Makeup Blender is here to forever change the way you apply.
A more hygienic alternative to standard beauty blenders, this versatile brush features jelly-like silicone tips that mimic the feeling of a fingertip in order to give your makeup a natural-looking, perfectly diffused finish. Blend out your under-eye area, eye shadow or lip colour with the precision tip, then use the other end for your contour, blush, bronzer and highlighter.
When it’s time to clean up, simply wipe the product off of this non-absorbent blender and you’re all set to glam again.
Nudestix partners with Nutbar (again!) to launch limited-edition superfood freezies
Listen, it’s summertime, it’s hot outside, and you deserve a cool, sweet treat. Better yet, one with skincare benefits that work from the inside out. From July 11 to August 11, Torontonians can pop by any of Nutbar’s four locations (Summerhill, Leslieville, Adelaide or Ossington) to purchase a refreshing superfood freezie made in collaboration with Nudestix.
Inspired by the beauty brand’s Lemon-Aid Detox & Glow Miro-Peel, the “Skin Renewal Freezie” is a frozen version of last summer’s Skin Renewal Smoothie collab, which gets the skin glowing from within thanks to its fresh and organic ingredients. Also joining the lineup, the idea for the “Strawberry Sunburst Freezie” came from the iconic red "Poppy Girl" and "Hot Fire" Nudestix blushes.
Plus, as an extra little treat, each purchase of a freezie comes with a 20 per cent off coupon for Nudestix.ca. Happy shopping!
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Lauren Knowles is FASHION Magazine’s digital beauty writer. If she’s wearing it, it’s neutral — but her minimalist taste doesn’t mean she’s not tuned in to what avant-garde trends are hot on the runway or in the works backstage with the beauty pros (she’s pinning it all to a virtual mood board for future reference). This Bahamian-born creative also has bylines in Elle Canada, Hypebae, and CBC.