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Beauty & Grooming

We’ve got the scoop on Madonna’s new fragrance TV ad and what she did while filming it

By Nicola St. George-Hyslop
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Want to smell like Madonna’s mom? Well, you’re in luck! The star’s first fragrance (can you believe it?) is titled Truth or Dare and was inspired by her early memories of her mother. It’s an updated take on a white “narcotic” floral scent, featuring notes of woods and vanilla. Sounds delish.

The fragrance hits stores in May alongside some super glamorous print and television campaigns (as if we could expect any less from Madonna). The commercial features Madonna’s new single “Girl Gone Wild” and according to the press release, Madonna ate Moroccan food on set, tried on some masks and chilled with Lola in between breaks.

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