Video: We go behind the scenes of L’Oreal Professionnel’s stylish new campaign

L’Oreal Professionnel‘s holiday campaign is one of the coolest concepts we’ve seen in ages. Collaborating with such style makers as Trusst co-founders Melissa Matos and Andrew Ly, who’ve worked with the likes of Aldo, Aritzia, Vice Magazine, and even FASHION, and video dynamo Kevin Calero, who’s worked with Rad Hourani, the team was set on doing something different than the typical by throwing a luxe set, and a bit of DIY into the mix (read: models actually doing their hair!). In this video, we go behind the scenes with the team and get the scoop on the concept.