UOMA Beauty Drops an Impactful Campaign + More Beauty News
Plus, Glossier drops a new collection of lip products.
UOMA Beauty launches a celebratory “We See You” campaign
In celebration of the brand’s four-year anniversary, UOMA Beauty has unveiled a new campaign inspiring us all to be our truest and most authentic selves. With a name that translates to “beautiful” in Nigeria’s Igbo language, this brand has been inspired by its own cultural heritage to rewrite the beauty industry’s rules regarding diversity and inclusivity. The “We See You” campaign captures a beautifully diverse array of faces, including models like Jasmine Saunders and Leomie Anderson. Each photo embraces a multicultural mix of beauty — because UOMA Beauty believes that skin colour is more than just a colour, it’s a representation of identity, history, and the way our pasts push us forward. With this campaign, the brand invites us all to consider looking at our varying skin tones with that same perspective.
Glossier unveils a new line of polished lip products
Inspired by all the best standout suits in our lives (think: birthday and business suits), Glossier‘s latest lip launch is a nine-piece collection of buttery smooth lip crèmes labelled G Suit. Softer than a liquid lipstick, these lippies are formulated with a nourishing blend of shea butter and black raspberry seed oil. The finish is a soft-focused, demi-matte look with a “petal-like” feel, thanks to its rose wax sicilia and orchid complex ingredients. Comfortable and chic, trust in this product to polish off any pout so you look instantly dressed up with a single swipe over the lips.
The Ordinary drops its third cleanser
There’s always something brewing in The Ordinary’s O. Lab, and the release of a new cleanser marks the brand’s fifth drop to come out of The O. Lab universe. Introducing the Glycolipid Cream Cleanser, a suitable-for-all-skin-types cleanser with a gentle foam-free cream texture. The plant-derived glycolipid cleansing agent is this product’s hero ingredient, allowing for a non-stripping cleanse that is still superb for makeup removal.
Céla by Celine Tadrissi has two new products packed with Canadian ingredients
Céla by Celine Tadrissi just dropped a Northern Facial collection inclusive of two new product offerings powered by Canadian ingredients. The Northern Face Oil was made in collaboration with Seneca’s Centre for Innovation in Life Sciences and features sustainably sourced red maple bark extract in its formula, which restores skin firmness by promoting collagen and elastin production. In addition, the Northern Eye Cream draws upon its leading bakuchiol (a natural retinol alternative) ingredient to reduce the appearance of ageing signs like wrinkles, fine lines, and dryness.
Evio Beauty adds a jelly cleanser to its EvioSkin line
The latest addition to Canadian brand Evio Beauty’s skincare line is a soothing facial cleanser dubbed the First Cleanse Jelly Cleanser. Designed to dissolve the day’s buildup of residue, this cleanser’s soap-free formula taps into the power of hyaluronic acid and antioxidant ingredients to help repair skin damage. At the same time, amino and omega fatty acids work gently to reduce redness and inflammation, while eucalyptus works to prevent and heal acne. You can preorder the cleanser as of April 28 through the Evio Beauty website.
Lauren Knowles is FASHION Magazine’s digital beauty writer. If she’s wearing it, it’s neutral — but her minimalist taste doesn’t mean she’s not tuned in to what avant-garde trends are hot on the runway or in the works backstage with the beauty pros (she’s pinning it all to a virtual mood board for future reference). This Bahamian-born creative also has bylines in Elle Canada, Hypebae, and CBC.
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