TFW backstage beauty: Joe Fresh

Joe Fresh may be beloved for its cheap chic take on trends born by high-end labels, but its models could have easily passed for trust fund babes with their polished blowouts and perfect complexions—a look created to tie-in with the brand’s ‘70s-inspired collection. After blow drying hair and creating a clean middle part, L’Oréal Paris’ Lead Hair Artist Eric del Monaco added movement by taking pieces of the hair and wrapping the mid-shaft around a large-barrel iron, keeping the ends straight by holding it with his fingers. Continuing the pared down beauty theme, Lead Makeup Artist Eddie Malter stuck with a neutral palette. After applying a wash of gold shadow on the eyes, he created a strong brow to anchor the look and swept a shimmery champagne shadow along the top of the cheekbones to brighten skin. Malter finished the look by applying a creamy nude lipstick on the lips.