These Are The Best Fragrances Launching This Spring

Folks, we’ve made it—spring is officially here. And while it might not always feel like it (yes, the temperature still dips well below zero), the shift is happening. Days are getting longer, plans are being made,and on my walk to the coffee shop this morning, I spotted the very first bloom of the season.

A new season brings the perfect opportunity to re-evaluate some of the beauty picks you’ve been using and consider switching them out, or replacing your empties with something new. If you’re looking to change out your richer, more intense winter fragrances to something a bit lighter, fresher, sweeter or cleaner—look no further. Here’s our roundup of favourite spring perfume launches.

Miu Miu Fleur de Lait Eau de Parfum

Inspired by Mango Pomelo Sago, the beloved Hong Kong dessert, Miu Miu Fleur de Lait blends the lush sweetness of mango with the creamy softness of coconut milk, creating a scent that feels both indulgent and quietly sophisticated. It’s the perfect companion for laissez-faire days—think sun on your skin and that first ice cream cone of the season in hand.

DedCool Mineral Milk

Imagine your go-to musky scent took a solo trip to the coast, soaked up three months of golden hour and returned completely transformed—sun-kissed, effortless and glowing. That’s essentially what you get with DedCool’s Mineral Milk.

A dreamy riff on the brand’s cult-favourite Milk, this one leans into the fantasy of seaside living without ever trying too hard. Top notes of golden nectar and passionfruit open things up with a sun-warmed sweetness, before ocean air and marine salt pull it back into something cooler, more textural. Sandalwood, cedar and milk anchor the whole thing—familiar, skin-close and addictive. The result? A clean-girl scent with actual depth.

The 7 Virtues Strawberry Jam

Leave it to Canadian fragrance house The 7 Virtues to bottle pure summer joy. Known for their roster of fruit-forward scents, their latest skips the slow build of spring entirely, dropping you straight into a strawberry field on a blindingly perfect July afternoon.

The new perfume is jammy, juicy and completely unashamed of it. It opens with an unexpected hit of nutty pistachio before melting into the sweet, sticky warmth of a perfectly ripe strawberry—the kind you eat straight from the vine. A base of whipped vanilla marshmallow and amber reels it back in, keeping things balanced rather than cloying.

Maison Margiela Replica Chasing Sunsets

Famous for its ability to capture a moment in a scent, Maison Margiela’s newest fragrance is no exception. One spritz of Chasing Sunsets transports you immediately to the brand’s source of inspiration for this fragrance: Ipanema Beach in Brazil. The composition is a combination of fruits and florals built around mango and tuberose that is rounded out with hints of sandalwood as it dries down. The result is sunshine in a bottle.

Kylie Cosmetics Cosmic Kylie Jenner Intense

For the vanilla obsessives, Kylie has entered the chat. Cosmic Intense is a bolder, deeper evolution of her original bestseller and it delivers on the brief. The fragrance opens with a juicy hit of blood orange and star jasmine before settling into a warm base of vanilla and musk that feels like a second skin. The contrast is the whole point: something bright and alive up top, something cozy and grounding underneath. It’s the kind of scent that transitions effortlessly from the tail end of winter into the first real weeks of spring: Cool enough to feel fresh, warm enough to still feel like comfort.

Kayali Eden Sweet Peach 35

Some fragrances tell a story. Huda Beauty and Kayali CEO Mona Kattan’s latest tells a deeply personal one. Inspired by her Southern upbringing in Tennessee, this perfume is a love letter to the stone fruit that defined her childhood. Think sun-warmed, sticky-sweet and completely nostalgic, like days at the farmer’s market where tangy peach, crisp apple and juicy nectarine meet creamy frangipani flower and a dose of musk.

Phlur Honeymoon Eau De Parfum

When Mariah Carey belted out “It’s like honey when it rushes over me” in 1997, she wasn’t talking about this Phlur fragrance. But coincidentally, that line is exactly what comes to mind every time I catch a whiff of this scent. This luminous perfume opens with bright mandarin and aromatic lavender before developing into a heart of manuka honey, orange blossom and a whisper of saffron. It settles into a warm base of tonka bean and sandalwood that lingers just long enough. Sweet, but never saccharine.

Kayali Eden Plush Pear 32

This perfume is fruit salad, bottled up. Kayali’s Eden Plush Pear features notes of pear, mandarin, coconut water and orange blossom. Created by Gabriela Chelariu (who is responsible for some of the brand’s bestsellers, including Vanilla 28) this fruit-forward fragrance is soft, feminine and delectable without being too overpowering on the skin.

Dolce & Gabbana The One Eau de Parfum Intense

The name isn’t just branding, it’s a statement. The One Intense is a deeper, darker evolution of the Dolce & Gabbana original and French perfumer Quentin Bisch has made sure it earns the upgrade.

It opens with a sharp, electric burst of pink pepper and blackcurrant before softening into lush jasmine and vanilla. Multi-faceted and layered in a way that reveals something new each time you wear it. And who better to front it than Madonna, who returns as a Dolce & Gabbana ambassador for the franchise’s 20th anniversary.

Henry Rose Ripe Eau de Parfum

Juicy without feeling overly sweet, this unisex scent opens with a burst of lychee and watermelon before soft florals and warm, skin-like notes settle in. It’s bright and playful with a polished edge—the kind of scent that lingers just enough and feels especially right on sunny days. Plus, there’s a subtle musk and sandalwood hint that keeps the fragrance feeling balanced and a little more refined than your typical fruity floral.

Moroccanoil Lumière du Jour Eau de Parfum

Moroccanoil’s second foray into the world of fragrance is delicate and feminine. Inspired by long, joyful Mediterranean days, Lumière du Jour feels like a stroll through a blooming garden. A saline accord of rock salt pairs with the (extremely underrated in my opinion!) jammy, green lushness of fig. It’s a unique perfume that can stand on its own or be used as a base to build on if layering is your thing.

Dior J’adore Intense

From Ryan Seacrest to Nick Jonas to Cardi B, there’s a well-documented paper trail of celebrities going on record about how good Rihanna smells. So it only makes sense that legendary perfumer Francis Kurkdjian would tap her as the muse for the newest iteration of Dior’s most iconic fragrance.

J’adore Intense is a gourmand take on the classic, built to last. A potent concentration of floral nectars layered with a generous dose of vanilla makes for something that wears close to the skin and lingers even closer. Sophisticated and undeniably sensual, it’s the kind of fragrance that doesn’t just turn heads—it stays with people long after you’ve left the room.

Summer Fridays Sunlit Vanilla Eau de Parfum

Summer Fridays’ debut fragrance couldn’t have come at a better time—and it’s an indulgence we’ll be reaching for well beyond the season. This warm gourmand opens with a subtle brightness before melting into layers of creamy vanilla and rich caramel, evoking the luxury of slowly enjoying a scoop of ice cream under the sun. Then comes a soft, sun-soaked luminosity through notes of amber and tonka bean. The result is an eau de parfum that’s decadent without being heavy, and perfect for the sunny season ahead.

Armani Beauty Power of You Eau de Parfum

Bright, juicy and entirely self-assured, Armani Beauty’s Power of You opens with a rush of passion fruit, lifted by a subtle hint of citrus that adds an extra layer of lushness. It then softens into a creamy floral scent before settling into a warm veil of vanilla that feels both comforting and quietly seductive. The result is a modern fruity floral that balances freshness with a gentle glow, creating a polished scent that will undoubtedly become a staple in your fragrance rotation.

With files from Stephanie Davoli