The Sephora Squad Program Launches in Canada + More Beauty News

Introducing the Sephora Squad Canada program

Attention, beauty lovers! Sephora Canada is officially launching Sephora Squad Canada — a proudly Canadian version of the brand’s successful creator program — and you could be a member of its very first cohort.

The beauty retailer is seeking up to 10 local ambassadors from various backgrounds, with different audience sizes, who define Canadian beauty with their diversity, authenticity and passion. To help support and build long-lasting relationships with Canadian creators across Instagram, TikTok and YouTube, Sephora Canada will provide squad members with coveted access to content partnerships, mentorships, brand experiences, and more.

Ready to apply? Applications open on March 25 for Canadian residents 18 and older, and final squad members will be announced in June. Best of luck!

Merit’s first lip liner is here

We’ll say it: lip liners can be intimidating sometimes. For those days when you’re looking to sketch out a lip look that leans more subtle than intense, reach for Merit’s newly launched Signature Lip Sheer Lip Liner.

This foolproof pencil glides easily over the lips, imparting a sheer gel colour that softly defines for a naturally contoured look. Available in eight muted hues from soft peach pink “Beverly Hills” to rich brown “Capricorn,” the shades feature both warm and cool undertones across the assortment.

Vichy Laboratoires drops a youth-preserving serum

After launching globally earlier this year, Canadian beauty consumers can finally get their hands on Vichy Laboratoires’ LiftAtiv Collagen Specialist 16 Serum. Infused with new and innovative co-bonding technology, this breakthrough serum boosts and bonds collagen to correct a whopping *16* signs of aging — from stubborn fine lines to dull complexions. Throw it in the cart!

Jo Malone launches a new summer-in-a-bottle fragrance

Bursting with refreshing coconut water, sparkling lime and warm tonka bean notes, Jo Malone’s new Beach Blossom Cologne instantly transports its wearers to a balmy beach day in mid-July. Pick this fragrance up in a 100ml, 50ml, or 10ml-sized bottle to secure your new summer scent before it sells out.

St. Tropez’s Classic Kit takes on a delicious new scent

The St. Tropez Self Tan Classic Kit you know and love just got a sweet upgrade. Made over in pink, this limited-edition set includes a Bronzing Mousse and a Hair & Body Fragrance mist — both noted with the brand’s new juicy cherry macaron scent. Plus, even the accompanying tanning mitt has a pretty-in-pink new look.

U Beauty announces Michelle Monaghan as its first global brand ambassador

With the unveiling of the new “Meet U In Your Moment” Campaign, U Beauty has hard-launched its first-ever global brand ambassador, and it’s none other than The White Lotus star, Michelle Monaghan. In the same ways the brand is reimagining the skincare genre with its transformational products, the 48-year-old actress is redefining how audiences view her in this exciting new stage of her career.

“Michelle represents so many of the values we stand for at U Beauty,” says co-founder Tina Chen Craig in a press statement. “She is an actor who deeply understands the importance of health, the complex science of simplicity, and the value of living in the moment. And she believes, like we do, that truly groundbreaking skincare puts your skin in charge, adapting to meet you in your moment.”

Say hello to Yves Rocher’s new Nutrition haircare collection

Dry hair, where? Yves Rocher’s new Nutrition line is designed to strengthen, restore and enhance parched strands, with help from its omega-rich hero ingredient: organic camelina oil.

The range includes five products — the Nourishing Shampoo, the Nourishing Cream Shampoo, the Ultra-Nourishing Mask, the Ultra-Nourishing Care Cream and the Ultra-Nourishing Oil — for a fully covered, deeply hydrating routine from start to finish.