RMS Beauty Launches “Un” Cover Up Cream Foundation

RMS Beauty’s “Un” Cover-Up Concealer has been a cult product since launch, finding its way into the kits of the beauty-obsessed worldwide. Now, the brand is launching a brand new product that we suspect will garner the same following: enter, the “Un” Cover-Up Foundation, the brand’s first ever foundation offering.

Launching online today (and in stores from September 26), the “Un” Cover-Up Foundation is the suped-up version of the concealer, for those wanting a little more coverage. It’s formulated with the brand’s signature organic cold centrifuged coconut oil, as well as jojoba and meadowfoam seed oil to help balance the production of oil and slow the appearance of ageing, buriti oil which is packed with beto-carotene and helps to reduce fine lines and wrinkles, tocopherol to protect against environmental pollution, turmeric (a natural anti-inflammatory) and sasparilla which detoxifies the skin by removing dirt and impurities.  There’s also licorice, marigold, olive leaf, ashwaganda and St. John’s Wort to help soothe and heal skin.

Thanks to its powerful blend of natural ingredients, “this formula will help improve skin tone, texture, hydration and overall radiance,” according to the brand. It’s available in 16 shades (ranging from 000 for “the true snow whites” to 122, a deep espresso chocolate) and will work on all skin types to deliver the brand’s signature natural skin glow. As with all of its products, the foundation is cruelty-free, and is made without gluten or soy.

The foundation comes with a small spatula to retrieve the product from the glass pot and can be applied via brush or fingers “for master blending”, says Vancouver-born Rose-Marie Swift, founder of RMS Beauty. Her top tip? "[The foundation] is best applied over the RMS Beauty Oil which synergistically absorbs into the skin.” The website also notes that shades 11.5, 22.5 and 33.5 can be used as under eye correctors, depending on your skin tone.