Rimmel London is the Latest Beauty Brand to Appoint a Male Ambassador

Following in the footsteps of CoverGirl and Maybelline, Rimmel London is the latest beauty brand to announce a male YouTuber as their ambassador.

British YouTuber Lewys Ball is only 17 years old but has amassed am impressive following of 49,000 on Instagram and 157,000 on YouTube.

“So happy to announce I have joined the Rimmel family as their ambassador for their new campaign,” Ball wrote in an Instagram caption. “Get ready to Live the London Look. Unpredictable, authentic, dramatic – the London Look is whatever you want it to be no matter where you are in the world. Makeup is for everybody to wear, it doesn’t matter who you are.”

Watch the campaign video, which also features Cara Delevingne, below.