Photography courtesy of Launchmetrics.com/spotlight

This Is Your Sign to Start Wearing Purple Blush

From the softest lilacs to the deepest plums, here are the best purple blush shades to shop.

Date August 31, 2023

After a very pink last couple of summers — courtesy of Valentino Pink PP and the Barbie-fication of quite literally everything possible — we welcome purple blush, the latest colour trend to strike the beauty space.

Trading in the natural tones of pink blush for the playful appeal of purple shades, this unorthodox tint is the next big thing for blush. From the softest lilacs and lavenders to deep berry and plum shades, purple blush is proving to be an unsung beauty hero. The colour payoff of these purple hues reads surprisingly wearable (just look to Rihanna for inspiration), with flattering options all along the purple spectrum for every skin tone.

Ahead, we’ve gathered 10 of the best purple blush shades to shop — in all of your favourite formulas.

Fenty Beauty

Leave it to Fenty Beauty to bring the fun with a vibrant shade of violet blush. The ever-popular Cheeks Out Freestyle Cream melts into skin with ease, leaving behind a naturally flushed finish with an added dose of purple pigment. And did we mention that this shade is called “Drama Cla$$”? How cheeky.

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Clinique Cheek Pop Blush

If we weren’t already sold on Clinique’s aesthetically pleasing flower-stamped blushes, the soft allure of the lavender “Pansy Pop,” shade did the trick. This long-lasting blush delivers a smooth swipe of colour with a seamless finish that reads like skin.

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Dior Rosy Glow Blush

Dior’s Rosy Glow Blush may be best known for the TikTok-approved bubblegum pink shade, but this deep plum-coloured offering is a real hidden gem. Powered by Dior’s pH-led colour reviver technology, this “006 Berry” shade will adapt to moisture levels in the skin to create a custom shade of purple for each of its wearers.

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Nars Afterglow Liquid Blush

If soft lilac shades speak to you, look no further than Nars’ Afterglow Liquid Blush in the shade “Wanderlust”. Formulated with skin-loving ingredients like Vitamin E and vegan collagen, this blush doubles as skincare and makeup. Meaning, you’ll be getting eight hours’ worth of hydration and colour upon application.

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Wet n Wild Color Icon Multi Stick

Wet n Wild’s Colour Icon Multi Stick in the shade “Lavender Bliss” is proof that your new favourite blush could actually be a purple pencil. Seriously. This highly-pigmented beauty crayon poses a triple threat since it can be used on the eyes, lips and cheeks.

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Rare Beauty Soft Pinch Liquid Blush

With September knocking at our door, we’ve already got fall makeup on our minds. Our pick for the season (and beyond) is Rare Beauty’s Soft Pinch Liquid Blush in the eye-catching shade “Faith”.

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Mehron Cheek Cream

We love blush in all its forms, but cream blushes allow for a buildable, blendable, natural-looking finish unlike any other. Boasting all of these benefits on a drugstore beauty budget, Mehron’s Cheek Cream “Berry” blush is on our wishlist.

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Kulfi Mehndi Moment Blush

This cool-toned cream blush packs a purple punch that is sure to beg the question: What are you wearing on your cheeks? The answer is “Lucky Lotus” by Kulfi. It’s flattering on all skin tones from fair porcelain to the deep ebony.

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Rimmel London Maxi Blush

As far as entry-level purple blushes go, Rimmel London’s Maxi Blush in the shade “Rendez-Vous” is the way to go. This muted mauve is soft enough to wear every day, yet bold enough to make a cheeky statement.

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Glossier Cloud Paint

You’re never too old for a little finger painting, especially if your palette includes Glossier’s Cloud Paint. This “Haze” gel-cream blush goes on sheer for a subtle kiss of colour that builds up to a deep shade of fuchsia.

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