Proenza Schouler for M.A.C is coming and this makeup collection is going to be major
It terms of “collaborations we’ve been dreaming of” M.A.C Cosmetics’ just-announced partnership with Proenza Schouler certainly sits at the top of the list. While little information is available—and the launch date is a whole season away—the cool-girl campaign imagery is enough to get our imaginations running.
But let’s talk details before we start speculating. Proenza Schouler has had a longstanding backstage beauty partnership with the brand, with makeup artist Diane Kendal keying many of their all-natural looks. “Beauty has always played a huge role in what we do on the runway and M.A.C has been one of our biggest supporters,” said Jack McCollough and Lazaro Hernandez via press release. “We wanted to create something that the Proenza Schouler woman could relate to off the runway, and the M.A.C brand is so deeply rooted in fashion that we knew they would understand our vision.”
As for what products the Proenza Schouler for M.A.C collection will consist of, your makeup bag can look forward to eye pencils, eyeliners, face powders, nail polish, lipstick and brushes. So yes: despite Proenza Schouler being fond of low-key, casual runway looks, there will be some colour in the collection.
As for the packaging, that too will be visually interesting. The unique design is said to be inspired by Proenza Schouler’s past collections. Could it be Fall 2013’s black and white or Spring 2013’s digital prints that will grace the packaging? Or—if the campaign’s promo image is any indication—will it be the print that launched a thousand blogger DIYs: the surf-inspired turquoise, yellow and black look from Spring 2010?
Either way, we have quite a few months go to. The Proenza Schouler for M.A.C collection is coming April 2014 and will be available for sale both in-store and online.
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