

Olaplex is entering the world of fragrance. Debuting as the brand’s first-ever scent, the Signature Hair & Body Mist captures the beloved smell of Olaplex products that professionals and clients alike can’t get enough of.
The brand has listened to fans’ requests, giving loyal shoppers a new way to enjoy their haircare experience. The mist carries familiar notes of grapefruit zest, sugared mint and ginger, and crushed sage, bringing the salon atmosphere to the comfort of your own home. The essential accent for fresh hair on the go, the aroma is the perfect addition to your day-to-day routine.
Now available as a limited edition summer drop, the new fragrance is set to be Olaplex’s bestselling innovation.

The juiciest summer lip drop is here. Rare Beauty uses a three-in-one formula that brings together the best of lip oil, gloss, and lipstick for your glam’s most flawless final touch. Not only does it give a radiant shine, the formula focuses on nourishing your skin barrier with hydrating ingredients that last. Combining its rejuvenating approach with rich summer hues and mirror-shine gloss, Rare Beauty promises a silky smooth finish for the perfect summer lip reach.

Luxury fragrance house SIDIA has just made its way into Sephora Canada. Available online today and in stores on July 17th, the Canadian brand marks a major milestone by hitting the shelves of the beauty retailer. Inspired by her grandmother’s approach to beauty as a powerful act of self-care, the brand, founded by Erin Kleinberg, has become beloved for its coveted collections and refined palette. With Kleinberg’s early beginnings in the industry as an intern at FASHION (!!), this announcement is one we’re particularly excited about.

As part of their 2026 Spring Novelties Collection, Clarins has released a summer-proof innovation designed for optimal skin rejuvenation. The Extra-Firming SPF 15 protects your skin from harmful sun exposure while tightening the surface using collagen technology. The formula builds vital skincare essentials into one universal product, making it your most versatile summer essential. Plus, the product is now available in a refillable jar, letting you enjoy your daily skin care rituals sustainably.
Aveeno has launched their new Sensitive Skin Scents Collection, and for a sweet celebration the brand has collaborated with Good Behaviour for ice cream pop-ups around Toronto. From July 10 to 12 the mobile experience will be offering two different ice cream flavours modelled after the collection’s new scents, Cocoa Butter Vanilla and Shea Butter Berry. You will be able to experience the sweet offer for yourself in Christie Pits Park, St. Lawrence Market, and Trinity Bellwoods Park this weekend.
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