new beauty launches september
Photograph courtesy of BITE

16 of the Best New Beauty Launches in September

Here's what's new and noteworthy.

You know the drill – a new month means a new line-up of must-have new beauty launches to fill your drawers with – and September is shaping up to be one of the year’s most exciting months in terms of product drops. Below, see 16 of the best new beauty launches happening in September.

bareMinerals Strength & Length Eye Collection

new beauty launches september
Photograph courtesy of bareMinerals

What you need to know: Always on the hunt for the latest and greatest in mascaras and brow gels? This month, bareMinerals is launching its first clean, vegan lash and brow collection “that naturally lengthens and adds fullness with less lash fallout.” The plant-based, serum-infused, clinically-proven formulas work to strengthen the lash and brow hairs from the root whilst simultaneously “creating ideal conditions to maximize growth” in just eight weeks. Plus, the mascara  features a new patent-pending paddle brush which delivers a 3-in-1 function to lift, lengthen and define lashes.

Price: The Strength & Length Serum-Infused Mascara and the Strength & Length Serum-Infused Brow Gel (which is available in four shades) are both $29.

Where to get it: Sephora, online and in-store.

Lotus Aroma Roll-On Blends

new beauty launches september
Photograph courtesy of Lotus Aroma

What you need to know: Everyone is under an increasing amount of stress right now so having a little pocket pal to help you de-stress on the move is essential. Enter the new Roll-On Blends from Canadian natural wellness brand Lotus Aroma. Designed to be directly applied to pulse points to help alleviate headaches, stress and insomnia, the new roll-ons are made with plant-based ingredients including spearmint, clary sage, peppermint oil, ylang ylang, mandarin orange, lavender and more.

Price: $19 each

Where to get it: Available this month in pharmacies and at

The Body Shop Limited Edition Pumpkin Vanilla Hand Cream

new beauty launches september
Photograph courtesy of The Body Shop

What you need to know: The start of fall is mere weeks away – meaning Pumpkin Spice season is also right around the corner. If you can’t wait until the leaves change to get your pumpkin fix, The Body Shop’s new Limited Edition Vanilla Pumpkin Hand Cream should do the trick. The lightweight, non-greasy formula is made using Community Fair Trade Ghanaian shea butter and babassu oil from Brazil, and absorbs quickly into the skin to leave your hands hydrated (and smelling heavenly). There’s also a body butter and a shower gel on offer in this limited edition scent, too.

Price: $10

Where to get it: Available now at

NARS Soft Matte Complete Foundation

new beauty launches september
Photograph courtesy of Nars

What you need to know: All beauty junkies know that NARS knows how to make an excellent foundation – and their newest formula is sure to be no different. The new Soft Matte Complete Foundation is a natural-looking, full-coverage foundation that stays put for 16 hours of wear. It contains a new Hydramatte Balancing Complex to help deliver hydration whilst balancing excess sebum, as well as absorbing powders to actively remove shine for a matte finish. Perhaps most impressively, the new foundation (which is available in 34 shades) is also oxidation-resistant, meaning it won’t change colour throughout the day.

Price: $53

Where to get it:  Available this month at Sephora, in-store and online and at

Glow Recipe Plum Plump Hyaluronic Serum

new beauty launches september
Photograph courtesy of Glow Recipe

What you need to know: Cult skincare brand Glow Recipe is back with another new release this month in the form of its Plum Plump Hyaluronic Acid. The hydrating formula uses three varieties of plum (each of which is full of antioxidants and vitamin C) and a blend of multi-weight hyaluronic acids to lock in moisture and plump the skin. There’s also a vegan collagen and silk protein built in that works to strengthen the skin barrier and protect against free radical damage. If you’re looking for dewy skin in a flash, this will be your new best friend.

Price: $56

Where to get it: Sephora, in-store and online.

Bioderma Atoderm Intensive Eye

Photograph courtesy of Bioderma

What you need to know: Atoderm is the dermatological term that refers to very dry, sensitive skin and Rosie Huntington-Whiteley-loved skincare brand Bioderma is releasing a new eye cream this month to speak specifically to the issue. Daily use of the product helps to reinforce the skin barrier on the eyes, which in turns helps to prevent skin flare-ups. The clinically tested, 3-in-1 formula works as a soothing eye contour care product, a restorative gel and a no-rinse makeup remover.

Price: $25

Where to get it: Available this month at pharmacies and Shopper’s Drug Mart, and online at, and

L’Occitane Immortelle Divine Collection Re-Launch

Photograph courtesy of L’Occitane

What you need to know: L’Occitane is relaunching its Immortelle Divine collection this month with a new formula that contains a 30 per cent higher concentration of Immortelle (a flower from Corsica that the brand has been researching for over 20 years) to help fight the five main visible signs of aging. The collection includes the best-selling Immortelle Divine Cream and the Immortelle Divine Serum, both of which contain the breakthrough discovery that is the Immortelle Super Extract, a naturally-derived alternative to retinol that helps to enhance the structure and look of the skin.

Price: The Immortelle Divine Cream is $120 and the Immortelle Divine Serum is $130.

Where to get it: Available now at L’Occitane boutiques and online.

L’Oréal Professionnel Ends Filler Concentrate

Photograph courtesy of L’Oréal Professionnel

What you need to know: L’Oréal Professionnel is releasing a brand new professional range this month focused on helping hair to grow longer and thicker. The star product in the Pro Longer collection is the Ends Filler Concentrate – a small but mighty once-a-week treatment that uses Filler-A100, a L’Oréal Professionnel-patented molecule that is made up of two active ingredients: Filoxane, a thickening agent that penetrates fragile hair to make it look visibly thicker, and PQ6, an active that works to deep condition damaged hair fibres to make hair healthier and stronger.

Price: $15

Where to get it: Available this month at

Omorovicza Illumineye C

Photograph courtesy of Omorovicza

What you need to know: The second product in Omorovicza’s vitamin C line, Illumineye C brightens, lifts and firms the eye contour. The product has been formulated “with a precursor of vitamin C – which converts into vitamin C only when it has been absorbed into the epidermis – to reduce irritation and protect the eye area from free radical damage,” as well as a non-irritating form of vitamin A that promotes collagen production, elderberry flower extract which reduces puffiness and a deep wrinkle filler to target fine lines and wrinkles.

Price: $180

Where to get it: Available now at all Omorovicza stockists.

innisfree Limited Edition Intensive Hydrating Serum with Green Tea Seed

Photograph courtesy of innisfree.

What you need to know: In celebration of innisfree’s one year anniversary in Canada, the brand has launched an eco-friendly version of its best-selling serum made with 51.8% less plastic than the previous packaging. The formula – one of which is sold every 10 seconds – contains 16 kinds of moisture rich amino acids to deliver dewy skin in an instant.

Price: $49

Where to get it: Available now at innisfree locations in Toronto.

Fancy Face Supermodel Lip Bath

Photograph courtesy of Fancy Face

What you need to know: Looking to give your lips a little love? The new Supermodel Lip Bath from Canadian beauty brand Fancy Face will do just that. Made with shea butter, vitamin e and castor oil, the ultra-nourishing formula “softens lines, revives dull/dry lips and deeply hydrates your pout.” Plus, there’s a hidden lip wand for easy application. Available in two flavours – Honey Shot (which is clear) and Strawberry Strut (a soft tinted pink) – Supermodel Lip Bath can be used as an overnight treatment as well as a primer before you apply lipstick. Pucker up, people.

Price: $28

Where to get it: Available online now.

Kayali Hair Mist

new beauty launches september
Photograph courtesy of Kayali

What you need to know: Mona Kattan has just announced the launch of her first hair mist which will hit shelves later this month. The Déjà Vu White Flower | 57 Hair Mist is alcohol-free and non-drying, and refreshes locks thanks to its blend of hair-loving ingredients like Camellia oil, castor oil and aloe vera. The scent itself features notes of white nectarine, gardenia, green pair and Tahitian vanilla, described by the brand as “a warm and alluring bouquet of white florals.” Perfect for wherever your travels take you next (or to refresh your hair before your next Zoom call).

Price: Approx. $55

Where to get it: Available from September 25th at

Lise Watier Lift & Firm Y-Zone Face & Neck Skin Care Line

new beauty launches september
Product images courtesy of Lise Watier

What you need to know:  Canadian beauty brand Lise Watier has launched a new skincare collection powered by 100 per cent natural actives to, you guessed, lift and firm the skin in an area called the Y-zone (made up of your jawline and neck) to help counteract the effects of tech neck. The line includes three products – the Ultra-Firming Day Crème ($83), a deeply hydrating moisturizer for all skin types, the Intense Moisture Ultra-Firming Day Crème ($83), which is specifically formulated for dryer skin types and the Deep Remodeling Night Crème ($88), a powerful night cream “that restores elasticity as you sleep to achieve an anti-fatigue and regenerating effect to the skin” says the brand.

Price: Listed above.

Where to get it: Available now on

Klorane Cornflower Skincare Range

new beauty launches september
Product images courtesy of Klorane

What you need to know: Your favourite dry shampoo brand is extending its offering this month with the launch of its first ever skincare line. The Cornflower Skincare range has launched with four products, each of which will “help depuff, tone and hydrate your complexion,” according to a release. There’s the Wake-Up Call Serum ($43.99) which is rich in antioxidants and free of silicones and parabens, the Cornflower Water Gel-Cream ($36.99) which is formulated with 98 per cent natural-origin ingredients and works to hydrate, plump and brighten for 24 hours, the Night Time Hydrating Mask ($37.99), an evening cream formulated to rehydrate and regenerate skin for eight hours, and the Anti-Fatigue Eye Roll-On ($32.99) which has been formulated for sensitive eyes and contact lens-wearers and helps to reduce the appearance of puffiness and dark circles under the eyes.

Price: Listed above.

Where to get it: Available now in all Quebec pharmacies and online at

JB Skin Guru Le Masque

Photograph courtesy of JB Skin Guru

What you need to know: Montreal-based skincare brand JB Skin Guru has just launched its first face mask, called Le Masque. The mask is 100 per cent biodegradable and is made with all-natural bio-cellulose fibres. The fragrance free formula in the mask is made using Vitamin E, coconut oil and sunflower seed oil to work on hydration, restoration and prevention, as well as improving skin texture. This is an easy way to shop local and give yourself a little pampering all in one stop.

Price: $75 for a pack of three.

Where to get it: Available now at

Bite Beauty Yaysayer Plumping Lip Gloss

Photograph courtesy of Bite Beauty

What you need to know: BITE Beauty launches its very first clean plumping lip gloss this month in the form of the Yaysayer. Made with cinnamon oil, which is packed with antioxidants, and sodium hyaluronate, a hydration powerhouse, the lip-loving formula is available in eight shades and delivers a mild tingle upon application for plumped-up lips (without the sting).

Price: $33

Where to get it: Available now at and

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