new beauty launches august
Photograph courtesy of Belif

16 New Beauty Launches to Buy in August

These are the new beauty launches to know.

Can’t believe it’s August? Us either, but on the plus side, there’s plenty of new beauty launches coming out this month to treat yourself to. Scroll down for 16 of the best new beauty launches happening in August:

The Ordinary 100% Niacinamide Powder

new beauty launches august
Photograph courtesy of Deciem

What you need to know: Cult Canadian skincare brand The Ordinary has launched a Niacinamide Powder which offers “the most direct topical exposure” of the skincare ingredient and allows users to customize their dose. It works to decrease shine and even out skin texture, as well as visibly reduce the size of pores. According to a release, the water-soluble formula can be mixed into any non-conflicting, water-based treatments “provided that the pH of the base is between 5.0 and 7.0.” If you’re a brand junkie, this means you can mix it with several products in the range including the Hyaluronic Acid 2% + B5, Natural Moisturizing Factors + HA, “Buffet” + Copper Peptides 1%, Matrixyl 10% + HA and Argireline Solution 10%.

Price: $5.80

Where to get it: Available now at

Guerlain Abeille Royale Cleansing Oil Anti-Pollution

Photograph courtesy of Guerlain

What you need to know: This month, Guerlain has released its very first makeup remover in its renowned Abeille Royale range. The oil formula transforms into a lightweight milk upon contact with water to soften and hydrate the skin whilst removing impurities. Suitable for use on the face, eyes and lips, the new product effectively removes pollution particles whilst protecting the skin’s pH level.

Price: $76

Where to get it: Available at Guerlain boutiques and Shopper’s Drug Mart.

GOOPGENES All-In-One Nourishing Face Cream

new beauty launches august
Photograph courtesy of GOOP

What you need to know: Gwyneth Paltrow has released a new face cream under her Goop brand which has been clinically proven to keep skin moisturized for 48 hours. The whipped formula contains plant-based ceramides and botanicals that work to hydrate, firm and even skin tone. Plus, the formula also helps to improve skin discolouration whilst also brightening the skin.

Price: $130

Where to get it:

Tom Ford Black Orchid Parfum

new beauty launches august
Photograph courtesy of Tom Ford

What you need to know: Tom Ford first introduced the Black Orchid fragrance in 2006. Now, almost 15 years later, the designer has reimagined the signature unisex fragrance to bring out the olfactive impact of the black orchid, ylang-ylang and black plum like never before. The new iteration is housed in an eye-catching gold bottle, which will look as good on your countertop as it smells to wear.

Price: $195 for 50ml/$260 for 100ml.

Where to get it: and

Innisfree Moisture Plumping Cream Mask with Lava Seawater

Photograph courtesy of Innisfree

What you need to know: The new Lava Seawater collection from Korean skincare brand Innisfree utilizes the potent, mineral-rich lava seawater from South Korea’s Jeju Island to fight against visible signs of aging. The collection includes the Moisture Plumping Cream Mask which can be used both day and night to firm and brighten the skin. You can also use it as a sleeping mask – the brand recommends popping the jar in the freezer first where it will transform into a sherbet-like texture – so you wake up with skin that looks refreshed and is intensely hydrated.

Price: $35

Where to get it: Available this month in Innisfree stores.

NARS Orgasm X Cheek Palette

new beauty launches august
Photograph courtesy of NARS

What you need to know: NARS devotees will welcome the newest addition to the brand’s famed Orgasm collection. The new deep coral pink hue with gold pearl is ultra-flattering – and is available in a singular blush palette, as well as the above cheek palette. The palette includes the new blush, as well as the brand’s signature Orgasm Blush and the Orgasm Highlighting Powder so you can “build the thrill,” according to the brand.

Price: $60

Where to get it: Sephora (in-store and online), Hudson’s Bay, Nordstrom and Shopper’s Drug Mart (in select stores and online).

Dior Dreamskin Care & Perfect

new beauty launches august
Photograph courtesy of Dior

What you need to know: Dior is releasing its Dreamskin Care & Perfect formula in a new 75ml size this month. Made with shea butter and vitamin- and mineral-packed water from the Alps, the product works to reduce the appearance of spots, whilst transforming skin to be tighter and brighter.

Price: $180

Where to get it: Available at Hudson’s Bay this month.

Weleda Awakening Oil

Photograph courtesy of Weleda

What you need to know: Beauty editor-loved brand Weleda has released its newest sure-to-be cult product: the Awakening Oil. The oil harnesses the power of pomegranate seed oil (as well as eight other plant oils) to boost moisture and nourish the skin. It can be used alone, or mixed in with your favourite moisturizer – or if you’re a face tool fan, pop a little on your skin to help ease any friction before using your jade roller. Celebrity makeup artist Pati Dubroff uses the oil over makeup to add a little dewy goodness to her look, all whilst hydrating her skin. Skincare + glow-up? Yes please.

Price: $57.99

Where to get it:, as well as natural beauty, health and wellness retailers across Canada.

Tatcha Rice Wash

new beauty launches august
Photograph courtesy of Tatcha

What you need to know: Cult skincare brand Tatcha has released its newest product this week in the form of The Rice Wash. The product was inspired by the centuries-old tradition of using leftover rice water, which is rich in skin-friendly vitamins, as a form of skincare. The brand describes its newest addition as “a purifying daily cleanser that transforms into a gentle foam to wash away impurities without stripping skin.” It’s made with Japanese Rice Powder which works to boost luminosity, as well as Okinawa Red Algae, Japanese Brown Algae and Hyaluronic Acid for hydration.

Price: $46

Where to get it: Available now at

Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex

Photograph courtesy of Estée Lauder

What you need to know: The new Advanced Night Repair Synchronized Multi-Recovery Complex is  Estée Lauder’s biggest launch of the fall, thanks to a new discovery from the brand in the field of Epigenetics. The new formula contains a patent-pending micro signaling molecule activator which “helps skin increase its natural renewal of fresh new cells and production of collagen for firmer skin” for the first time, according to a release. The result of this breakthrough for the customer is brighter, more radiant skin with increased antioxidant protection, a strengthened skin barrier, a reduction in the appearance of fine lines and pores and a more even skin tone overall.

Price: $95 for 30ml/$130 for 50ml

Where to get it: Available from August 6th at Estée Lauder points of sale.

Charlotte Tilbury Jewel Lips & Jewel Pots

Photograph courtesy of Charlotte Tilbury

What you need to know: Charlotte Tilbury’s newest collection was inspired by “the light-reflecting, universally-flattering, red carpet glamour of jewels” and contains both a lip shine and a cream shadow. Both products are available in two of the makeup mogul’s best-selling shades: Pillow Talk and Walk of No Shame (there’s also an exclusive-to-Sephora shade of Jewel Lips called Pillow Talk Rose Jewel). Both of the lightweight, limited edition formulas are made with hyaluronic acid and vitamin E for hydration and moisture, as well as diamond powder for a high-shine finish.

Price: $36 each for the Jewel Lips and $40 each for the Jewel Pots.

Where to get it: Jewel Lips in Walk of No Shame and Pillow Talk, and the Jewel Pot in Walk of No Shame are available at from August 13th before hitting all retailers on August 27th. The Jewel Lip Sephora exclusive will launch in Canada on August 27th. The Jewel Pot in Pillow Talk will be available exclusively at from August 31st.

Belif Aqua Bomb Makeup Removing Cleansing Balm

Photograph courtesy of Belif

What you need to know: Belif has taken its cult Aqua Bomb formula and created the Aqua Bomb Makeup Removing Cleansing Balm which changes texture upon contact with the skin to transform into an oil-like finish to help cleanse skin of makeup and impurities. It’s made with Lotus flower for radiance and marshmallow root to help soften the skin, and it’s suited to all skin types. Plus, as with all Belif products, the formula is part of the Clean at Sephora range.

Price: $45

Where to get it:

Raincry Scent Collection

Photograph courtesy of Raincry

What you need to know: Haircare brand Raincry is the brainchild of Toronto-based, self-taught hairstylist Feisal Qureshi and this month, the brand is expanding into a range of hair scents. Available in four fragrances – Noir (a fresh citrus scent), Blanc (a soft floral scent), Vert (a fresh rose scent) and Brun (a heavier scent made using amber and oud) – each have been made with amino acids and hydrating ingredients to treat your locks as well as making them smell so good.

Price: $72 each

Where to get it:

Indeed Labs Nanobronze Bronzing Drops

Photograph courtesy of Indeed Labs

What you need to know: The newest product in the Indeed Labs lineup allows you to get a sunkissed glow, without having to set foot in the sun. The brand uses a botanical pea extract (officially called Heliostatine ISR) which has been clinically proven to deliver a tan enhancement effect to the skin. The blurring formula also contains a blend of actives for blue light protection, as well as hyaluronic acid and a giant kelp extract to protect skin against environmental aggressors.

Price: $24.99

Where to get it: Available now at and soon to be available in Shopper’s Drug Mart.

Benefit Microfilling Pen

Photograph courtesy of Benefit

What you need to know: Ever wanted to try microblading but put if off because you’re nervous about the commitment? Well, Benefit’s new Microfilling Pen has been made just for you. Using a three-prong tip, the pen allows users to create fine controlled strokes that fill in gaps to give the illusion of thicker-looking brows. Plus, the water-, smudge- and transfer-proof formula (which is available in four shades) will stay in place for 24 hours.

Price: $33

Where to get it:

Dermalogica Hydro Masque Exfoliant

Photograph courtesy of Dermalogica

What you need to know: Dermalogica is launching its newest masque this month which promises to exfoliate and hydrate in a single step. The formula includes snow mushroom which holds 450 times its weight in water to deliver instant hydration, as well as bamboo to help prep skin to receive the hydration boost. Simply massage the product into you face, let it activate for three to five minutes before washing off and finishing with your favourite moisturizer.

Price: $85

Where to get it: Available from August 20 at Dermalogica retail locations and

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