11 New Asian Beauty Products That’ll Soon Be Your Latest Obsessions

Escalator Mascara

This mascara wand is next level. You can now personalize the size of the brush with just a twist of the cap. Hello, perfectly lush lashes.

Two-Tone Lipstick

With this dual-tone moisturizing, highly-pigmented lipstick, creating an ombré lip just got a whole lot easier. Fun fact: this leading-edge lipstick only launched back in March 2015 and has been sold out multiple times—so you know it’s good.

Primer

Keeping up with skincare-meets-makeup tradition, this primer contains honey and collagen, so you’ll have smoother and moisturized skin prepped for makeup.

Hair Line Shadow

For those who want to appear to have voluminous hair and a smaller-looking face (key characteristics SoKo girls strive for), this hair line shadow does just the trick. No longer do you need to pull out your brow powders and eyeshadows, because hair line shadows are here for you.

Jelly Sticks

Don’t be put off by these green, yellow and blue tinted lip balms. These colour-changing lip jelly sticks are not only packed with hydrating ingredients like argan oil and grapeseed oil, but will also leave your lips with a natural pop of pink.

Metal Cushion Foundation

It looks like cushion compacts are getting an update, thanks to a couple of brands like Su:um 37 and VDL who have introduced a metal plate contraption to help with cooling, and cause less bacterial damage.

Brow Maker

This two-in-one brow applicator is what brow dreams are made of. With a brush and sponge tip, you can shape, define and tame your eyebrows with ease.

Foundation Stick

With the help of its toning and colour-correcting core, this foundation stick will allow you to achieve brighter-looking skin, while cancelling out redness and other imperfections. It also has a handy brush on the other end. Perfect for those on-the-go days.

C&T Blender

Is your CC compact not giving you the moisturizing result you want on wintry days? Cue Chosungah 22’s C&T Blender Round. With just a twist of the blender, you can customize the amount of serum or foundation you want for that day. And you thought CC creams could not get any cooler.

Rose-Petal Blush

This faux rose-petal blush may not be a product you can apply in the back of a cab, but we’re sure it would look absolutely delightful on your vanity table.

Fun makeup collaborations

Aside from its innovative products, Asian beauty brands enjoy collaborating with our fave anime characters (think Sailor Moon, Powerpuff Girls and Pokémon), making our childhood dreams come true.