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The Most Hyped New Beauty Products of 2018 (So Far)

Credit card bills reminding us of holiday purchases are currently making their way into our inboxes, but beauty brands don’t care; their launch calendars are going full steam ahead, with products being dropped (or teased) to ensure temptation keeps you motivated. Below are five that, just two weeks into January, are drumming up some serious hype.

Drunk Elephant Protini™ Polypeptide Cream

Protini was created after founder Tiffany Masterson’s mother asked her to make a cream that would address her collagen concerns. Loaded with nine peptides and growth factors to boost skin’s firmness, texture and bounciness, this is DE for the older crowd.

Pat McGrath Lip Fetish Lip Balm

We’re still not quite sure why McGrath felt the need to create a lip balm, but consider it the most luxurious packaging you’ll ever see housing one.

Glossier Solution


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In a recent post on Into The Gloss, a member of the Glossier gTEAM mentioned that the brand was coming out with a liquid exfoliator in 2018. As with everything else from Glossier, expect to see this all over your feed when it launches.

Charlotte Tilbury Hollywood Flawless Filter

In the midst of red carpet prep for the Golden Globes, Tilbury previewed this hybrid complexion innovation, which aims to illuminate and soft-focus the face, as if you were wearing a filter. Look for it in March.

Ouai Haircare Anti-Frizz Hair Sheets

Take 3 and call us in the morning.

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Yes, technically these launched right at the end of 2017, but the excitement has not waned despite not being the first; Ted Gibson, Kerastase and Redken have all come out with versions of anti-frizz sheets.