MERIT’s New Mascara is a Masterclass in Volume + More Beauty News
Plus, Ilia and Crown Affair have your summer beauty rituals covered.
Merit Beauty launched their new Clean Volume Mascara
Merit Beauty has just launched their newest innovation, Clean Volume Mascara, complete with sleek campaign imagery featuring artist and actress Jemima Kirke.
A standout feature of the volumizing mascara is its surprisingly small brush. “Large mascara brushes aren’t necessary,” says the brand’s CMO Aila Morin, during a video call. “They exist because psychologically they give consumers the idea of volume.” Prioritizing quality with intentional bristle design, “Merit’s Clean Volume Mascara has a very short and square brush, so you can get in and reach all lashes,” explains Morin.
Centred around a natural finish, the new product is available in a black or brown hue. Answering the requests of loyal Merit fans, the highly anticipated drop is sure to be a fan-favourite. “Brown mascara was the most requested Merit product,” says Morin. “It’s funny because [consumers] could ask for anything and they were asking for a brown mascara.”
Louis Vuitton creates one-of-a-kind lip crayons
Louis Vuitton’s La Beauté collection has entered a new era with the LV Crayon, introducing a touch of luxe to your day-to-day beauty routine. The ten-shade drop is complete with styled looks curated by the brand’s creative director, Pat McGrath, providing artistic inspiration directly from source. Supported by quality ingredients designed to last, the formula delivers a fierce finish shaped by high-end legacy.
Ilia Beauty and Crown Affair have your summer essentials prepped
Ilia Beauty and Crown Affair have just launched an exciting collaboration. In the spirit of summer beauty, the two have partnered to curate the perfect collection for your morning routine. Featuring best sellers from each clean beauty brands, the trio set includes Crown Affair’s coveted Leave-In Conditioner, and Ilia’s The Base Face Milk and Limitless Lash Mascara. Paired with Crown Affair’s limited edition hair towel in Ilia Beauty’s blush pink, let this summer offering be your new go-to for the daily essentials.
Dior Spa opens in Grand Hotel Timeo
The Dior Spa has found a new home in Sicily, opening its doors in the Grand Hotel Timeo. Bringing luxury self-care to Southern Italian landscapes, Dior finds itself nestled between sweeping mountain ranges and vibrant seaside views. The ideal spot for rest and rejuvenation, retreating to a coastal getaway has never sounded better. Characterized by the brand’s signature “Haute Wellness” philosophy, the brand new spa offers an extensive list of treatments for the ultimate self-care vacation.
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