Honey, the newest Marc Jacobs fragrance, wants you to drop a pin with #MJHONEYSPOTS
Marc Jacobs is adding a new scent to its roster of It girl-worthy fragrances: Honey, set to launch this August, is a sunny and energetic sister scent to last year’s Dot. But where Dot was a lush floral fragrance, Honey is fruity, fresh and not as saccharine-sweet as the name would suggest.
The other thing about Honey is that—like many of the Marc Jacobs fragrances—it has a distinct personality. She’s spontaneous, brazen and modern. (The Honey girl is basically like your friend who knows the best new brunch spot but always shows up a little late.) In keeping with the role of adventurous urbanite, Honey is launching with an interactive campaign that encourages fans to share their favourite places around the city, country and world.
Named #MJHONEYSPOTS, fans can use the hashtag to tag photos of cute boutiques, restaurants or undiscovered spaces on Instagram or drop a pin by uploading photos directly to the Marc Jacobs fragrance website. Marc Jacobs has also shared some of his own favourite “Honey Spots” on the map—for now it’s just choice boutiques but more are expected to come. And for further incentive to drops a #MJHONEYSPOTS pin or two, exclusive deals will start to pop up on the map as the campaign goes on. Sweet!
