In the same way we look to the runway for sartorial guidance, there is plenty of makeup inspiration to be found on the catwalk come fashion week. One beauty trend from the Spring 2025 presentations you can expect to see everywhere this spring? Juicy strawberry lips.
While some may consider red to be a moodier hue reserved for autumn, fashion houses like Chanel, Alice & Olivia and Elisabetta Franchi proved otherwise. At their spring shows, models wore perfectly sketched crimson lips that veered more berry than brick for a vibrant splash of rouge. No predictable spring pastels here.
But not all takes on red were so sharply defined. At the Ulla Johnson show, the blurred “tulip lip” technique, where pigment is concentrated at the centre of the mouth and gently diffused outward for a petal-like fade, took centre stage. The result? A just-bitten, low-maintenance alternative to the classic red lip that feels fresh and unmistakably romantic.
Whether you’re looking for a nourishing lip butter or a classic matte lipstick, scroll on for 10 runway-approved ways to wear the strawberry lips trend this spring.
Enriched with nourishing jojoba oil for 12 hours of hydration and serious shine, Kylie Cosmetics’ Tinted Butter Balm goes above and beyond your average lip balm or butter. Depending on your desired look, this “Moving On - 420” shade can be easily built up into a true red lip, or pared back for a more subtle hint of colour.
Sisley Paris’ Phyto-Rouge Velvet is matte lipstick as you’ve never felt it before. Mattifying yet not even the least bit dry, this velvet-smooth lipstick glides on like butter and blurs fine lines as it wears. For a spring-ready red lip look sure to turn heads, opt for the “41 Rouge Flame” shade.
Blurring the lines between a lip jelly, a gloss and a lip oil, Merit’s Shade Slick Gelée in “Maraschino” imparts just the right amount of sheer red pigment for an everyday lip look. Formulated with plant-derived squalene and quinoa seed oil, this shiny lippie leaves your lips feeling healthy and hydrated without being sticky.
If you favour the long-wearing formula of a lip tint, look no further than Sephora Collection’s Totally Juicy Lip Tint in “Tangerine.” This universally flattering stain goes on like a gloss before drying down to a pigmented tint that won’t budge for 12 hours. What’s more, its hydrating coconut extract ingredient ensures your lips won’t feel parched in the process.
Yves Saint Laurent’s aptly titled YSL Loveshine Plumping Lip Gloss Oil in “Strawberry Star” is just what this beauty trend calls for. Infused with hyaluronic acid for hydration and spicy ginger oil to stimulate the skin for a plumping effect, it’s the juicy gloss co-signed by Dua Lipa that leaves you with fuller-looking lips—sans filler.
Clarins’ Hydrating Water Lip Stain stays put *so* well, it’s clinically proven to be kiss-proof for up to 300 kisses. Despite its impressive staying power, the formula doesn’t skimp on comfort — hyaluronic acid and organic raspberry water keep lips soft and hydrated. For this juicy lip trend, we’re especially into the vibrant “Red Water” shade.
Rouge Allure Laque, Chanel’s first-ever liquid lipstick, combines fine pigments with a blend of nourishing oils for unparalleled shine and colour that lasts for 12 hours. As the weather warms up, take this water-resistant liquid lip colour in “73 - Invincible” on your next vacation for a lip look that’s in it for the long haul.
For a subdued swipe of strawberry-tinged colour, may we suggest Makeup by Mario’s Moisture Glow Plumping Lip Serum in “Strawberry Glow”? This sheer serum-meets-balm coats the lips with a conditioning layer of vegan oils that shine like a gloss while visibly plumping up your pout.
We love a good colour-shifting beauty product around here. Upon application, Fenty Beauty’s “Strawberry Pop” Match Stix Colour-Adaptive Cheek + Lip Stick interacts with your skin’s natural chemistry to transform into a unique-to-you, rosy shade that turns out beautifully on all skin tones. A dewy blush and a hydrating lip stain in one? Yes, please.
As luminous as a gloss with the comfort of a classic lip balm, Tower 28’s ShineOn Lip Jelly in “Spicy” is the lippie you can wear on its own or overtop your favourite red lipstick for a high-shine finish. Formulated with five skin-loving oils, its moisturizing properties are just as impressive as its next-level luster.
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Lauren Knowles is FASHION Magazine’s digital beauty writer. If she’s wearing it, it’s neutral — but her minimalist taste doesn’t mean she’s not tuned in to what avant-garde trends are hot on the runway or in the works backstage with the beauty pros (she’s pinning it all to a virtual mood board for future reference). This Bahamian-born creative also has bylines in Elle Canada, Hypebae, and CBC.
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