Patrick Starrr Announces Launch of Inclusive Beauty Brand, One/Size

Beauty influencer Patrick Starrr has announced the launch of his own beauty line, called One/Size. The inclusive line – with the tagline, “Makeup is a one size that fits all” – will debut online at Sephora Canada on July 17 before hitting stores on July 30.

Speaking with WWD about the launch, Starrr (who has 4.6 million followers on Instagram and almost as many YouTube subscribers) said the line is a celebration of “the drag queens, the LGBTQ+, my trans brothers and sisters.” He added, “My identity as Patrick Starrr is a performance. It’s a performance art – that’s what I do as a YouTuber. My products [are] fashion meeting function. I dress like this to get noticed, I wear so much makeup to get noticed. What can I do that’s gonna get noticed but perform to the highest level when it comes to consumers and my audience investing their money in me and the brand.”

Diversity and inclusion are at the core of One/Size with Starrr saying the brand is “diversity, variety, for everyone. This is an overweight, bald, Asian American man. But I’ve somehow been able to break through the glass ceiling to be celebrated. It is all-encompassing diversity.”

The influencer revealed little else about the brand in the interview as he will unveil products and pricing via social media in the coming days. The brand is being launched in partnership with beauty incubator Luxury Brand Partners, which is the company behind cult haircare brand Oribe.

This isn’t Starrr’s first foray into the world of products – since 2017, he’s partnered with MAC Cosmetics on several successful collections.

Stay tuned to his Instagram page for all the latest updates on One/Size.