NARS Explicit Lipstick is an Instant Confidence Boost

“Lipstick has always been about confidence for me,” says NARS Founder and Creative Director François Nars in a statement about the brand’s major new launch, Explicit Lipstick. The iconic brand behind some of the industry’s most beloved, cult-favourite products is celebrating its 30th anniversary this year, and what better way to mark this momentous milestone than with 36 new shades of a must-have lipstick?

In classic NARS fashion, the shade names are just as provocative and explicit as you’d hope—think: Exposed, Devious, On Top, Take It Off, and our personal favourite, Bare It All, a cool-toned nude that’s sure to make it into your regular rotation.

Providing long-lasting comfort in a luxe dimensional satin finish with vibrant payoff and creamy, smudge-resistant wear, NARS’ Explicit Lipstick is a no-brainer if you want your lipstick to truly do it all. Better yet, a new precision tip offers the most exact application yet, and the formula is made with rosehip seed oil and hyaluronic acid to lock in moisture so your lips feel comfortable and nourished all day long.

Alongside this exciting new launch, NARS has unveiled three new global ambassadors: R&B singer Ciara and actresses Camila Morrone and former FASHION cover star Pom Klementieff.

“Here’s to thirty years of character-building colour, and the Explicit content that’s still to come,” says the brand founder. Cheers to that.