Halsey, Tinashe, Lion Babe and Dej Loaf are the new faces of the #MACFutureForward campaign
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Another week, another M.A.C collab? Not so, this time around. The cosmetics company has teamed up with a “powerful generation of women who are reshaping music’s future” for an epic, four-person collab. The first in a series of upcoming collaborations features Tinashe, Halsey, Dej Loaf and Lion Babe, who star in the campaign and also each created products that reflected their personalities.
Tinashe worked on an eyeshadow palette, while Dej Loaf created a rosy-nude lip gloss, a metallic gold eyeliner by Lion Babe, and a dark grey lipstick by Halsey.
“M·A·C has always been a supporter of both established and emerging talents in the music industry,” said M.A.C. Senior Vice President/Group Creative Director James Gager. “We have a solid record of identifying and providing unique support to them at the beginning of their careers. With the Future Forward collaboration, we admired each artist’s distinctive sense of style and point of view on beauty. Tinashe is more of an eye girl so she knew right away she wanted to do an eye shadow palette. Halsey had this striking blue hair and really liked that blue-ish, grey lipstick tone, a bit 90’s. Lion Babe has a lioness persona with her voluminous golden mane. A metallic gold eye liner fits her perfectly. Dej Loaf prefers a more minimal makeup look so the shimmery, versatile lipglass worked for her. Each of their personalities are fully expressed in their product.”
The limited edition products will be available exclusively online starting in March.
See the M.A.C. Future Forward campaign images below.
MAC future forward
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