Love Beauty and Planet Sustainable Haircare
Photography by Daniel Harrison

Not Content to Just Be Cute, Hair and Body Brand Love Beauty and Planet Also Has a Lower Carbon Footprint

At first glance, Love Beauty and Planet may look like any other recently launched Gen Z beauty brand: pastel-hued packaging, cute fonts, overall photo shareability. But unlike many others, this New York-based brand is serious about reducing its carbon footprint. The entire line, which is made up of six shampoos, six conditioners and six body washes, comes in 100 per cent recycled plastic bottles. (That’s why they aren’t totally clear.)

The company also has a self-imposed carbon tax, wherein it pays $40 per carbon ton to a carbon tax fund that supports programs that help to reduce landfill waste and carbon emissions. Even the products are formulated with sustainability in mind. The conditioners use a fast-rinse technology and result in an average of 10 seconds (or 750 millilitres) of water saved per shower. Upon coming into contact with water, they break down faster than others on the market, exploding into tiny particles and rinsing out 20 per cent faster than traditional conditioners.