Isabel Marant Launches Her Collab With L’Oréal Paris at Her Spring/Summer 2019 Runway Show
Parisian fashion designer Isabel Marant remembers hearing the L’Oréal Paris tag line “I’m worth it” as a teen. “It stood out, even for a teenage tomboy raiding her dad’s wardrobe and not subscribing to the feminine ideals of the time,” she says. Now there’s L’Oréal Paris x Isabel Marant, her 11-piece cosmetics collaboration with the French brand, which she based on “exactly what I want in my makeup bag.” There are seven lipsticks (ranging from nude to red to plum), a lip and cheek tint, a small smoky eyeshadow palette, a highlighter that also blurs and a transparent mascara that provides “a very natural, dewy, ‘just emerged from the water’ finish” and can also groom brows. “The look I envision is makeup without trying—slightly undone.”
Yesterday in Paris, the collection was used backstage at Marant’s Spring/Summer 2019 show. Get your first look at how it was incorporated and shop the collection in the gallery below.
Photography courtesy of L’Oréal Paris
Isabel Marant’s collaboration with L’Oréal Paris for her Spring/Summer 2019 runway show
Lesa Hannah was on staff at FASHION for 18 years (2001-2019) working in the beauty department. She's also written for Elle Canada, The Kit, The Toronto Star, The Globe & Mail, Forbes Vetted, Canadian Business, NUVO, Stereogum, GQ and Vanity Fair.