/
1x
Advertisement
lenny kravitz ysl beauty
Photo by Efren Landaos/SOPA Images/LightRocket via Getty Images
Beauty & Grooming

Lenny Kravitz is the New Face of YSL Beauty’s Y Fragrance

“For once I get to follow in my daughter Zoë‘s footsteps as a brand ambassador. I love that.”

By Pahull Bains
Copy link

Launched back in 2017, the fragrance Y from YSL Beauty just got a new ambassador: rock legend Lenny Kravitz. Turning the first letter of Yves Saint Laurent’s name into a question: Y, the fragrance is meant for “an experimenter and a creator who never stops asking himself: Why not?"

“I’ve always been a fan of Yves Saint Laurent,” Kravitz said in a press release. “Of his work, his aesthetic, his lifestyle, his boldness. He was super eclectic and drew from so many places. I also happened to already wear a lot of Saint Laurent. Always have. This was not something I had to fit into or think about. It’s been part of my lifestyle for so many years. It’s a very organic collaboration.”

Created by Master Perfumer Dominique Ropion, the fragrance has notes of bergamot, geranium, lavender, vetiver and sage. As “the olfactive equivalent of black jeans and a white tee-shirt,” the fragrance offers a rock n’ roll take on the classic family of perfume known as fougères.

Musician Adam Levine was a previous face of the fragrance so Kravitz is in good company but what he seems happiest about is joining the ranks of a brand for which his daughter, actress Zoë Kravitz, is also an ambassador. “For once I get to follow in my daughter Zoë‘s footsteps as a brand ambassador. I love that,” he said in a statement.

Advertisement

Stay tuned for the campaign, photographed by David Sims, and the accompanying fashion film, shot by Anton Corbijn.

Copy link
Advertisement
Advertisement
newsletter img

FASHION FWD:
THE STYLISH LIFE, STRAIGHT TO YOUR INBOX

Sign up and never miss fashion and beauty news, product drops and trends. Plus, the occasional promotional message from our partners.

By signing up, you agree to our terms of use and privacy policy. You may unsubscribe at any time.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Subscribe to FASHION!

Subscribe to FASHION!

FASHION magazine inspires and empowers with fashion and style trends, aimed at all sizes, ages, ethnicities, genders, and sexual orientations.