Le Meridién Hotels Pays Lip Service to Guests With Garance Doré x La Bouche Rouge Collab
Does being away from home ever inspire you to try something outside your norm with your makeup routine? Like, the idea of being a different person in another city means you can wear a smoky eye with abandon when you’re a neutrals-only kind of person on your home turf? Or how about a bright red lipstick instead of a swipe of your sheer go-to gloss? Starting today, Le Meridién Hotels & Resorts—which started in 1960s Paris— is making that leap even easier to make. Running until the end of September 2019, the chain of hotels will offer guests of their Canadian, American and New Caledonian properties the option of ordering from an in-suite “Lip Service” menu, from which they will be able to choose one of two red lipsticks from French sustainable beauty brand La Bouche Rouge. “There is romance in the journey of travel that is universal—whether business takes you from an overnight flight into a board meeting or an aperitif transitions your day to discover a new destination at night,” says George Fleck, Vice President of Global Brand Marketing & Management, Le Méridien Hotels & Resorts in a press release. “This programme aims to inspire travelers to savour these moments in style.”
The service gets an extra dose of glam with the involvement of French photographer, fashion illustrator and original blogger Garance Doré, who worked with the makeup company to create a signature shade for the hotel menu. Where La Bouche Rouge’s signature LM lipstick is deep and classic, Doré’s version is a brighter, more daytime-appropriate red. Part of a larger campaign titled (avec amour) by Le Meridién, Doré’s creative studio, Atelier Doré, also created a short film for the hotel chain, which has her going through the motions of checking into a hotel room in New York and Paris, respectively, getting ready and going out to explore the city.
“If you know me, you know I am a romantique—I can’t help it, I just love… love!” Doré said. “Like love, travel opens us up to experience the world in new ways—sometimes even giving us butterflies!” To channel Doré’s romantic spirit, guests will need only dial zero and ask for their chosen shade and voilá: a tube of lipstick will be delivered to their hotel door, complete with a complementary bottle of sparkling wine. Because makeup is just that much more fun when accompanied by bubbles.