Photography via Instagram/@kyliejenner

This New Instagram Filter Lets You Try on Kylie Cosmetics Lip Kits

Kylie Jenner just revealed her brand new birthday collection on Instagram, but she also recently released something else beauty-related on the app: a face filter. It makes sense given Jenner’s previous reputation as the queen of all social media… (she even declared Snapchat dead).

Now, with her priorities turned to Instagram, Jenner has released a filter that not only makes you look amazing (we see you, skin blurring) but also gives you the ability to “try on” a selection of the makeup mogul’s famous liquid lips.

To access the filter you need to be following Jenner. Then, open up your Instagram camera, click on the face icon (it’s in the bottom right corner) and select the Kylie Jenner filter. You’ll have the ability to flick between a selection of Kylie Cosmetics liquid lips including OG shades like Candy K, Posie K and Dolce K and some of Jenner’s newer releases like Say No More, Shady, Boy Bye and Glitz.

Trying on makeup virtually is something that has grown increasingly popular over the years, with brands like Sephora, Maybelline and Estée Lauder all employing VR tools.

Being able to try on shades before purchasing can really help customers shop with more confidence. On the other hand, if you’ve always wanted to channel Jenner’s infamous lips, but haven’t wanted to shell out the cash for Kylie Cosmetics (those international shipping and duty fees can be rough), just start snapping pics with this filter and get the look for free.