Kylie Cosmetics x Balmain is Coming
And it lands Friday.
Overnight, Kylie Jenner, also known as the world’s youngest self-made billionaire, announced her newest collaborator for Kylie Cosmetics – French luxury label Balmain.
The Kardashain-Jenners have a long running relationship with the brand’s designer, French wunderkind, Olivier Rousteing, so it makes sense that someone in the family would team up with him on a collaboration.
Kylie Cosmetics x Balmain will launch during Paris Fashion Week, with Kylie announcing the news via Instagram writing, “Paris is always a good idea.”
So far we know that the collection will include an eyeshadow palette, as well as a lip colour, and that it was inspired by look 26 of Balmain’s most recent couture collection (which Jenner wore to this year’s Grammy Awards). “Olivier and I talked through which products we wanted to create, and we agreed that an eye shadow palette, a matte lip kit and a high gloss would really bring together the look we were aiming for,” Kylie told WWD.
We also know that the collection will drop on September 26 – the same day as Balmain’s S/S20 show.
And speaking of the show, WWD reports that Rousteing has asked Jenner to serve as the artistic director for makeup backstage. “She wanted to know when the first make-up artist will be arriving backstage, so she’s going to be there at 7:30 a.m. to be the first to work on all the models,” the designer told the site. “There’s a definite look for the show, but within that, each girl will have different make-up depending on their skin tone and the clothes they’ll be wearing.” This will be the first time Jenner has been at Fashion Week for her makeup brand.
Rousteing also praised Jenner’s work ethic, saying, “She’s incredibly hands-on. It’s quite incredible working with Kylie, because she has a very clear vision of what she wants and she’s very committed to the job.”
This collaboration marks the second time Rousteing’s Balmain has collaborated on a makeup line, having teamed up with L’Oréal Paris in 2017. Both of them, Rousteing says, are pre-cursors to the brand’s own line of cosmetics, and fragrance. Watch this space.
Kylie Cosmetics x Balmain will be sold exclusively via Kyliecosmetics.com.