Ever since Kristen Stewart was announced as the face of Balenciaga’s latest fragrance Florabotanica, we’ve been following its launch every step of the way. Now that there’s just a few weeks to go, Balenciaga has released an exclusive behind-the-scenes video on the making of the Florabotanica ad campaign.
The video, which was shot by photographer Steven Meisel, features Kristen Stewart and Balenciaga’s creative director Nicolas Ghesquiere talking about their experience working with each other and on this project together. The Florabotanica advertisement is Kristen Stewart’s first major fragrance campaign and she discusses how proud she is of their collaboration, despite never having done anything like this before. She muses, “It’s an odd relationship that us actresses get to have with fashion. It’s not something I ever imagined myself fitting into.” Despite Kristen Stewart’s timid remarks about being the face of Balenciaga’s new perfume, Nicolas Ghesquiere assures us that “Right away, I thought she was a Balenciaga girl.”
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