Obsessed with Korean beauty? Here are 10 brands you need to know about
Gone are the days of French and American brands dominating the beauty universe. These days, ultra-chic Korean cosmetic and skincare companies are flooding the markets and taking the beauty industry by storm. Now when it comes to all things beauty, there’s no doubt Korean lines are major influencers in terms of what makes its way across the ocean. From Korean women’s notoriously
exhausting semi-complicated 10-step skincare routine to the abundance of tried and true products to choose from, it’s no wonder all the women (and men!) take great pride in their pore-free and overall flawless skin.
But thanks to its growing popularity and immense cult-following, it looks like we, too, can now get in on the action. It’s easier than ever to get our hands on some of the most hyped-about Korean beauty products on this side of the world. Look for top-tier brands like AmorePacific and Dr. Jart+ at Sephora. Or if you’re in the market to stock up on chic and affordable beauty needs à la TonyMoly and Clio, Urban Outfitters is your go-to. Looking for a one-stop shop? Then head to The Face Shop at your nearest mall for all your makeup and skincare necessities.
But with all our fave bloggers getting their hands on “newly discovered” goodies in Korea and sharing their must-try product picks, we’d be lying if we said we weren’t overwhelmed by it all. But fear not, this is our cue to step in. We’ve rounded up the top 10 brands that have been (and still are!) generating a lot of buzz these past few years to help you get started. From the adorable packaging to the surprisingly useful products and formulas we never thought we needed, don’t blame us if you plan to replace your current beauty products with these finds.