kkw beauty
Photography via Instagram/kimkardashian

Everything We Know About Kim Kardashian’s Beauty Line

It's launching soon. Like, really soon.

It’s safe to assume that Kim Kardashian loves surprises. From her collab with Kylie Cosmetics, to the fateful day of the Taylor Swift phone leaks, she’s always been one to keep us on our toes. And luckily for us, that means that by the time she announces a new project, we generally don’t have to wait very long to get our hands on it. Which is a beautiful thing.

In June, Kim K posted an Instagram video that reads “KKWbeauty.com” and 6.21.17. AKA June 21st, 2017. Kim also linked to a new Instagram account, @KKWbeauty, which at that time, had 20,000 followers, though it’s going up by the minute.


A post shared by KKWBEAUTY (@kkwbeauty) on

The first launch? A creme contour and highlight kit.

So much for being over the highlighting trend!

Kardashian-West also revealed there are some fragrances in the works.

In an interview with WWD, Kim revealed, well, a lot. First, that there’s a concealer coming in a couple of months. She also said she plans to do a new product drop every month.

“A lot of my stuff is going to be for skin. [I’m] trying to mirror skin care with makeup. It’s going to be a different vibe; it’s not going to be a full colour cosmetics [range] with shadows and all of that to start. I will probably do some kits here and there of specific [makeup] looks I’ve done and keep it within the looks,” she said.

August’s launch? Powder contour and highlight kits.

Powder Contour and Highlight Kit coming soon #KKWBEAUTY

A post shared by KKWBEAUTY (@kkwbeauty) on

Kim also gave a sneak peek at the kit via her Instagram stories.

KKW beauty
Photography via Instagram/kimkardashian
KKW beauty
Photography via Instagram/kimkardashian

Later, she gave the full reveal and the release date: August 22, 2017 at 12pm PT.

And though Kardashian did tell WWD her beauty line would be different from sister Kylie Jenner’s, her latest KKW Beauty tease proved otherwise: a lip print tagged @kkwbeauty.

So will we be getting KKW Lipsticks next? Stay tuned!