Kate Moss announced as the face and body of St. Tropez (Meaning: Self tanning is in, skin damage from the sun is out)
With countless campaigns under her belt, Kate Moss has just been announced as the face and body of international self-tan brand St. Tropez. Already a fan of the brand (and frequent user) today the British top model revealed her excitement to be officially working with St. Tropez. Via press release Moss said, “I’ve been using the products since they started and it’s a really trustworthy, cool brand. I always feel more confident with a St. Tropez tan!”
Hoping to connect with women of all ages, Moss’s iconic status, confidence and amazing attitude make her the perfect face and body for the brand’s first-ever global advertising campaign. And what a campaign it is! Renowned fashion and beauty photographer Solve Sundsbo has created super-saturated shots of Moss’s divine tanned body against blue skies and crystal-clear water. This campaign certainly has us dreaming about basking in the Mediterranean sun. (But at this point we’ll even take a weekend up in cottage country.)
Wherever your summer plans take you, the bonus of St. Tropez is that no sun is actually needed to look at good as Kate Moss. (We may not have her supermodel body, but we can duplicate her summer-ready glow!) Given that May is Skin Cancer Awareness Month, the Kate Moss for St. Tropez campaign makes for a good reminder that the best tan is one that involves as little contact with the sun itself. So slather on some St. Tropez (we’re big fans of their Self Tan Bronzing Mousse) and follow it up with a layer of your favourite sunscreen—you’ll look like you’ve spent the day basking in the sun but have none of the wrinkles or skin damage than comes with the real thing. Summer, here we come!