H&M’s highly anticipated beauty line has finally launched and you’re going to want it all

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With our beauty game on high alert for every new trend and trick we can spot, especially during fashion month, our makeup bag has been in need of a serious update. But before your wallet cowers even further in the depths of your purse, H&M has come to the rescue and has finally launched their very own beauty collection. H&M stores will now have a full beauty department featuring over 700 beauty products to choose from so you can shop for your perfect outfit while making sure your makeup is on on trend, too.

The collection will have you covered from makeup to hair and body care, and even beauty tools! With products ranging from $7-$25 it’s perfect for everyone, from those just starting to experiment with makeup and not sure what shades to buy, to those who need to have every colour imaginable in their collection. H&M has also incorporated a premium beauty line as well as an assortment of sustainable products. Sara Wallander, concept designer at H&M Beauty, calls the new line “fashion for the face” with the main goal for people to “have fun with colours” and with a new makeup technique popping up everyday we can’t wait to try out all their latest go-to shades.

Check out just a few of the beauty products we’re excited to try for fall.

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H&M Beauty Cream Lip Colour ($13, hm.com)