Getting Gwyneth Paltrow’s hair is now easier than ever: She’s now a partner in Blo Blow Dry Bar
Fans of Gwyneth Paltrow’s perma-perfect blond locks take note: the actress, lifestyle expert, cook, author and Goop sensei has added another job to her portfolio: blow dry aficionado. Along with hairstylist David Babaii, Paltrow has been announced as partner and creative director of Blo Blow Dry Bar. The blow dry bar chain has carved itself something of a niche since launching in 2007 with its no cut, no colour, just blowouts philosophy. With Paltrow and Babaii’s input, the chain hopes to expand further, bringing red carpet glam to Gwyneth-devouts worldwide.
“I cannot wait to grow Blo with Gwyneth and David. They are the perfect fit for our company,” said Ari Yakobson, Blo Blow Dry Bar’s CEO via press release. “This combination and a proven business model is exciting. This is a tremendous benefit for our current and future Franchise Partners; our loyal guests are going to love this collaboration.”
Paltrow isn’t the first celebrity to buy in to the beauty business. In 2012, Jennifer Aniston was announced as co-owner of Living Proof hair care and shortly after, Katie Holmes invested in Alterna. Sure, it’s trendy, but it’s also smart. With its half-hour ability to make you red carpet ready, Blo is already a hotspot for Hollywood aspirants. With Paltrow’s direct connection, it’ll become that much easier to request “Goop at the Oscars!” “Goop’s cape pony tail!” or “Goop in Great Expectations!” (and you know, other things).