An ode to weird fragrances (including Pharrell’s latest, Girl)

CEO of Comme des Garçons Parfum Adrian Joffe told Williams that creating a prestigious fragrance is not cheap and as such will never be a mainstream celebrity fragrance. At $100 for a 100 mL bottle the Tokyo/Paris based fashion label is expecting the high profile fragrance to make roughly $10 million in its first year. That number may seem like a lot but according to stats ten mill is chump change in the world of celebrity fragrances---J.Lo raked in a cool $42 mill for her fragrances in 2013.

Perhaps Williams looked to other innovative fragrances for inspiration. New York-based brand Demeter has become synonymous with unorthodox scents, making everything from Dirt to Grass to Laundromat coveted classics.  Paris-based L’Artisan recently created Dzing!, a perfume boasting the exact scent of the circus--- candy floss and elephants anyone? Meanwhile, atmosphere-inspired fragrances like Bobbi Brown’s Beach reigns supreme since its launch in 2009 (salt water notes included).

Girl, a combination of neroli, lavender and white pepper, will be available exclusively at high-end boutique Dover Street Market in London, New York, and Tokyo, and in Sephora by September.

Prev

Next

1/5

Demeter Dirt Fragrance

Demeter Dirt Smells like: The dirt from fields surrounding a Pennsylvania farm belonging to Demeter’s founding perfumer. ($40 for 120mL, demeterfragrance.com)