These Are the Best Summer Perfume Launches

We’re deep into summer mode (even if the AC is doing most of the heavy lifting), which means that it’s the perfect time to refresh your scent wardrobe with something new, fresh and radiant that matches the lightness of the season. Whether you’re swapping out your staples or just craving something new, now’s the time to reach for a fragrance that matches the mood of hot days, late nights and every sun-soaked moment in between.

Whether your vibe is light and airy or sensual and cozy, there’s a new fragrance launch that you’re guaranteed to love. (Non-fruity ones, too.) And what better time to explore and find your latest scent obsession?

Continue reading to learn about the best summer perfumes of the season thus far, and get ready to meet your new signature scent.

Touchland Power Essence Body & Hair Fragrance Mist

If you’ve also been totally obsessed with hair mists lately, Touchland’s latest innovation is right up your alley. A few spritzes of this ultra-light fragrance is all it takes to revive hair, skin or clothes with a hit of hydration and a soft, lasting scent that lingers all day. Packed with niacinamide and hyaluronic acid, it moisturizes while delivering one of seven layerable, mood-boosting fragrances—think creamy Vanilla Velvet, juicy Peachy Lychee and fresh Sparkling Bergamot. And it gets bonus points for actually neutralizing odours instead of just masking them, making it a must-have for humid weekend getaways, post-workout touch-ups, long-haul flights and everything in between.

Gucci Flora Gorgeous Gardenia Intense

Soft and warm with just the right amount of depth, Gucci’s Flora Gorgeous Gardenia Intense is golden hour in a bottle. Featuring elements of bright citrus, creamy white florals and warm hints of sandalwood, this long-lasting fragrance softly lingers on the skin for hours. Boldly radiant and feminine, rest assured that wherever your night leads, this scent will follow. Plus, its stunning translucent fuchsia glass bottle complete with elegant gold accents makes it a true statement piece that will instantly elevate any vanity.

BDK Parfums Impadia

Opening with lively notes of bergamot, mandarin and pear, this BDK Parfums fragrance captures the crisp freshness of a morning stroll through a blooming Parisian garden. As its wear goes on, the subtle sweetness of the scent unfolds thanks to a delicate blend of rose and orange. Anchored by a warm base of cedarwood and vanilla, the scent gains lasting depth that lingers subtly on the skin. Perfectly balanced, it offers a refined yet approachable aroma that transitions effortlessly from day to night, embodying timeless sophistication with a modern edge.

Maison Francis Kurkdjian Kurky Eau de Parfum

“Kurky is here to remind us that there is no age limit for nurturing one’s inner child,” writes Francis Kurkdjian of the inspiration behind the latest scent for his eponymous fragrance brand. Kurky Eau de Parfum is a saccharine scent that pays homage to a box of sugared almonds Kurkdjian received at his baptism and features gourmet fruit notes (like peach and raspberry) and a base of rich, creamy white musks. Think of the sweet scent of a freshly opened box of candy—an ageless indulgence.

Guerlain L’Art & La Matiere Pêche Mirage Eau de Parfum

Guerlain Perfume Creation Director Delphine Jelk, the nose behind last year’s ultra-romantic Patchouli Paris, has done it again with Pêche Mirage, the latest from the French house’s luxe L’Art & La Matiere collection. A sensuous blend of peach, leather, sandalwood and amber, this certainly isn’t a synthetic Fuzzy Peaches candy-smelling fragrance (in case that’s what you’re after). Rather, it opens with a juicy, rather realistic-smelling peach note before drying down into something subtly spicy and leathery. This peach is all grown up.

The 7 Virtues Clementine Dream

Still on a fruit kick? Us too. The juiciest new launch from Canadian brand The 7 Virtues is Clementine Dream, a fresh citrus scent that is balanced with delicate florals and warm vanilla and amber. And thanks to a 22% concentration of fragrance oils, this summery scent really lasts (up to 24 hours and lingers for 72!).

Byredo Blanche Absolu

If fresh linen sheets and second-skin-like fragrances are more your vibe, you’ll love Byredo Blanche Absolu, an amped-up version of the brand’s Blanche Eau de Parfum. Featuring more pronounced aldehydes, a stronger floral heart and intensified musk, plus the addition of black pepper, this is a more intense version of an everyday scent that you just can’t go wrong with.

Kayali Fleur Majesty Rose Royale 31 Eau De Parfum

Florals? For spring? Why, yes. Meet Kayali’s latest, a delightful blend of pear, sweet peach (notice a pattern this season?), rose, pink peony, violet wood and musk. It’s well-balanced, romantic and feminine but not overpowering.

Jo Malone Beach Blossom

If you’d like to skip right past spring and head into the delicious smell and feel of a hot, sticky summer night (right there with ya), Jo Malone’s latest, Beach Blossom, is the scent for you. A solar juice that features notes of lime, mint, coconut water and vanilla, this unisex fragrance will transport you to the beach, stat.

Carolina Herrera Very Good Girl Elixir

If “more is more” is your preferred approach to fragrance, you’re in for a decadent treat. The latest iteration of the wildly popular Good Girl series from Carolina Herrera is here and it’s deeply addictive and seriously bold. The brand’s most concentrated, potent version of the stiletto-housed juice is the brand-new Very Good Girl Elixir, a blend of black cherry, vanilla, red rose and amber. Think: date night in a bottle.

Glossier You Fleur Eau de Parfum

You’ve probably seen this one all over your FYP. The highly anticipated latest addition to the Glossier fragrance family is You Fleur, a light and airy floral fragrance with notes of mineral salt, ylang-ylang and apricot skin. Like the original You, it’s meant to feel fresh, luminous and entirely unpretentious and wearable. Smells like spring to us!

Marc Jacobs Fragrances Daisy Wild Eau So Intense Eau de Parfum

If there was an award for most spring- and summer-looking bottle, Daisy Wild Eau So Intense would certainly take the prize. The newest addition to the ever-growing Daisy family, Daisy Wild Eau So Intense an intensified version of last year’s Daisy Wild Eau de Parfum, featuring notes of banana blossom, jasmine, amber and sandalwood, for a result that’s intensely warm and irresistibly floral.

U Beauty Proem Eau de Parfum

For U Beauty founder, Tina Chen Craig, launching a perfume has been in the plans for some time. When the luxury skincare brand launched in 2019, the idea to one day create a perfume was there, but Chen Craig had some other priorities to check off first, like making U Beauty a leader in luxury, science-based skincare. “I launch what [feels] ready,” she says. The brand’s first foray into scent came this year via Proem, a sparkling powerhouse of a fragrance, blending centifolia rose, Chinese magnolia, pink peppercorn, vetiver, rhubarb and lychee. It’s decidedly bold, feminine and unlike anything else in your fragrance wardrobe.

Ellis Brooklyn Guava Granita

After what feels like an eternity of second skin-like fragrances reigning supreme, sweet, mouthwatering scents have found their way back into a modern perfume wardrobe. Sure, it can sometimes be nice to smell like you just stepped out of the shower and into freshly washed sheets, but a lifetime of that same scent profile? Snooze. Meet the latest from Ellis Brooklyn (launching on April 6th), a summery blend of guava, banana and mango that’s grounded with comforting vanilla, almond milk and sandalwood. The result? A season spent smelling like a tropical smoothie.

DedCool Mochi Milk Eau de Parfum

Meet Mochi Milk, the newest launch from DedCool. It’s a delicious gourmand scent with notes of marshmallow, vanilla bean and sweet rice milk. If you’re after a cozy, dreamy scent that’s sweet but not cloying, this is the spring and summer scent for you.

With files from Stephanie Davoli