Photography via Bryan R. Smith/Getty Images

We Swatched the Entire Fenty Beauty Collection

Just doing the lord's work!

In case you don’t know, Rihanna launched her Fenty Beauty makeup line, in partnership with Kendo, on Friday, September 8th at midnight and since then, the internet has gone truly ballistic. If you missed it, here’s a breakdown of just why Fenty Beauty is so different, important and generally exciting as hell.

Before we get into swatching every single product (yes, really! Even all 40 foundation shades), let’s talk about the Fenty Beauty launch party in New York City. I was lucky enough to be flown out for the event, hosted by RiRi herself. “The Fenty Face was created for women of all skin tones, of all personalities,” she says. “These steps are key to starting your makeup, no matter the look you’re going for. This is where the fun begins.” True. It is a legit inclusive, and indeed very fun, collection.


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The line, which is sold at Sephora and on, features a whopping 91 products, including 40 shades of Pro Filt’r Soft Matte Longwear Foundation; 1 universal Pro Filt’r Instant Retouch Primer; 30 magnetic Match Stix Skinsticks, in both matte and shimmer finishes to contour, correct, conceal, highlight and blush; 6 cream-powder hybrid Killawatt Freestyle Highlighters for face and eyes; Invisimatte Blotting Powder and Paper; 1 universal lip gloss known as Gloss Bomb, and a selection of makeup tools, like brushes and sponges. Impressive, right?

Even more impressive are the three global makeup artists Rihanna hand-selected to rep the brand: James Kaliardos as Resident Artist, and Priscilla Ono and Hector Espinal as Global Makeup Artists. Here’s what Rih had to say at the launch party: “I don’t think anyone in this building is as excited as I am today. This is like a birthday party; this is like an album release. I feel all of those feelings. I’m so excited. This is a dream come true. I’ve been working on this, with Kendo as my partners, for just over two years and it’s been my passion project. They have been such a delight to work with, making all of my crazy wishes and dreams come true in the middle of the night. They’d fly anywhere in the world to meet me.” (Editors note: Who wouldn’t?)

In the gallery below, you can find every single product in the Fenty Beauty collection, as well as prices and shoppable links. And we’ve swatched everything so you can get a sense of the texture, pigment and shimmer levels of everything!

Watch the video to see what the collection looks like on three different skin tones, but of course, since Fenty Beauty features such a wide range of shades, products are available for many, many more complexions than the ones featured, so get yourself to a Sephora location and start shopping! You won’t regret it.


(For reference, the models in the video—from left to right—wear foundation shades 360, 280 and 160, respectively.)

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