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How to Get Blogger Yuki Zhao's Perfect Eyebrows With Less Time and Effort
Photography by Riley Stewart for fuze reps. Styling by Nadia Pizzimenti for p1m.ca. Art direction by Danielle Campbell. Hair, Brennen Demelo forL’Oréal Paris/Lang Management. Makeup, Jodi Urichuk forL’Oréal Paris/Plutino Group. Manicure, Melissa Forrest for P1M.ca. Fashion assistant, Samantha Best for P1M.ca. HAIR ASSISTANT, Helen Kenny. Makeup assistant, Ryan Brennan for Plutino group. Photography assistantS, MIKE CHUI AND BRENT GOODIN. Unbelieva’brow Longwear Brow Gel, $23, L’Oréal Paris. BLAZER, $425, JOIE. EARRINGS, PRICE UPON REQUEST, CAROLE TANENBAUM VINTAGE COLLECTION.
Beauty & Grooming/Sponsored Content/Makeup

How to Get Blogger Yuki Zhao’s Perfect Eyebrows With Less Time and Effort

Natural and confidence-boosting long-wear brows. Fashion blogger Yuki Zhao discovers a new beauty game changer.

Created forL'Oréal ParisL'Oréal Paris logo
By FASHION x L'Oréal Paris
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Yuki’s Challenge: “I want sculpted, natural-looking brows that are smudge-proof and last more than a day.”

Beauty Solution: L’Oréal Paris Unbelieva’brow

Her Beauty Diary: Yuki spends at least 10 minutes, sometimes 15, shaping and filling in her eyebrows each morning. If they’re not done, she says, she “feels a little insecure.” Those 10 minutes seem like time well spent. But for Yuki, time is money: The Schulich School of Business alumna is a fashion blogger and the president of SNAP, a Toronto-based creative marketing agency that connects brands with the Chinese-Canadian community. If anyone knows the importance of perfecting the art of fast eyebrows, it’s Yuki. “This is a brows-all-in-one product,” she says. “It has a waterproof long-wear formula plus two applicator tips, and it’s so easy to use. The colour is fantastic, and it lasts for up to two days, which is an amazing time saver.”

fast eyebrows
Photography by Daniel Harrison. Unbelieva’brow Longwear Brow Gel, $23, L’Oréal Paris.
“I think my brows are the most important part of my face; they make it look more sculpted and sophisticated.”

Pro tip: “Products with a built-in mascara brush work, but they don’t give you a lot of control,” explains Jodi Urichuk, L’Oréal Paris Canadian makeup artist and expert. “With the Unbelieva’brow angled brush, you can easily get hairlike strokes. I like to start with a tiny bit of product on the brush and work my way in; then I use the spoolie brush to make corrections. It’s easy and natural-looking.”

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fast eyebrows
Photography by Riley Stewart for fuze reps. Styling by Nadia Pizzimenti for p1m.ca. Art direction by Danielle Campbell. Hair, Brennen Demelo for Lang Management/L’Oréal Paris. Makeup, Jodi Urichuk for Plutino Group/L’Oréal Paris. Manicure, Melissa Forrest for P1M.ca. Fashion assistant, Samantha Best for P1M.ca. HAIR ASSISTANT, Helen Kenny. Makeup assistant, Ryan Brennan for Plutino group. Photography assistantS, MIKE CHUI AND BRENT GOODIN. BLAZER, Yuki’s Own.

L’Oréal Paris Unbelieva’brow

With Unbelieva’brow Longwear Brow Gel, you can create budge-proof brows that are strong and graphic or soft and feathered. Available in five shades, the tinted gel fills and thickens eyebrows with a natural-looking colour. Plus, the formula is sweat-resistant and waterproof: That means no smudging for up to 48 hours.

Achieve your look in three easy steps:

  1. Use the angled brush to take the product from the wand.
  2. Outline brows with the angled brush.
  3. Comb through with the spoolie brush and set.


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